Senior Content Marketing Manager, Instrumentl
$125-155k
+ Equity
AI-powered SaaS platform for funding grants
Posted today
AI-powered SaaS platform for funding grants
101-200 employees
Posted today
$125-155k
+ Equity
101-200 employees
Company mission
To be a force-multiplier for non-profits.
Role
Who you are
- 6+ years of experience in content marketing or content strategy
- Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research)
- SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics
- Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance
- Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews
Desirable
- Experience with nonprofit, social impact, or mission-driven organizations
- Background in grants, fundraising, or nonprofit operations
- Experience managing freelancers and agency relationships
What the job involves
- We’re hiring a Senior Content Marketing Manager, reporting to the Senior Product Marketing Manager, to own Instrumentl’s content ecosystem as we evolve from a grant discovery tool into a full-lifecycle grant operating system
- You’ll steward our editorial vision and brand voice across every channel, drive full-funnel growth, and shape how nonprofits discover and trust Instrumentl as the platform they can’t live without
- SEO & Organic Growth:
- Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter
- Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising
- Stay current on how generative search is reshaping content distribution and bring a POV on what to test
- Editorial & Brand:
- Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events
- Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels
- Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most
- Full-funnel Content & AI Workflows:
- Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences
- Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice
- Manage a roster of freelancers and agencies to execute at scale
Our take
For nonprofits and academic institutions, a lot of energy and manpower is funnelled into finding the right grants and drafting their applications. This work before the work often takes hundreds of hours, and many funding bodies have as little as a 20% success rate. Instrumentl has set out to change that with its full-grant-drafting pipeline platform.
Instrumentl’s AI-powered platform works across the full grant lifecycle, assisting applicants in researching the perfect fit for funding, increasing redraft efficiency, discovering insights to align applications with the funding body's requirements and tracking and managing applications. Ultimately, then, Instrumentl sheds the need for multiple grant application tools and becomes a one-stop shop for grant consultants, non-profits and academic researchers.
It’s making a difference too, with a 2024 survey of customers revealing that its software helped them gain, on average, an extra $1.1 million a year. With a total of more than $7.7 billion raised through the platform and more than 4,500 leading organizations as customers, it’s unsurprising that Instrumentl itself has seen significant funding awarded. As the work of global non-profits grows in importance, Instrumentl is living up to its name.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Competitive salary: We offer a competitive salary as part of a comprehensive benefit package including a 401k
- Equity: We're doubling year over year. This means if we keep executing, the company (and your equity) will be worth a lot
- Health insurance: 100% coverage of employee health & dental insurance plans and 50% for dependents
- Paid time off: Generous PTO policy, including parental leave, so you can rest and recharge
- Office setup: Company laptop + $500 to set up your home workstation
- Investment in you: We help fund your professional development by providing coaching and education
- Remote: The team is fully distributed (read: no office!)
- Extras!: In-person retreats, surprise food deliveries, and games to add zest to your work life
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Katharine Corriveau
(Co-Founder)Previously a Development Specialist at UC Botanical Garden at Berkeley and a Computer Registrations Intern at the California Academy of Sciences.
Gauri Manglik
(Co-Founder & CEO)Also Member of the Board of Trustees at the Institute for Sustainable Philanthropy. Previously a Venture Partner at the Pioneer Fund, Product Manager at Air BNB and was a CEO & Co-Founder at Fondu.
Angela Braren
(Co-Founder)Previously Head of New Ventures at Perfect Day, was a Fundraiser at the Global Fund for Women and was a Salmon Habitat Specialist at Project SHARE.
Diversity, Equity & Inclusion at Instrumentl
- At Instrumentl, we pride ourselves on building a diverse team from the ground up. We’re fully committed to cultivating a safe, welcoming environment where everyone is empowered to contribute, thrive, and do their best work.
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