Senior Demand Generation Manager, Otter.ai
$135-155k
AI notetaker, transcription & insights
Open for applications
AI notetaker, transcription & insights
201-500 employees
Open for applications
$135-155k
201-500 employees
Company mission
To create smarter tools that free people up to do their best work.
Role
Who you are
- 5+ years in B2B demand gen or campaign management with direct ownership of multi-channel marketing campaigns
- Has managed the full mix of B2B marketing channels, including email, social, outbound programs, and direct mail - and knows how to sequence each within a broader marketing strategy
- Has run webinar programs end-to-end, from promotion and execution through post-event follow-up and pipeline measurement
- Deep familiarity with HubSpot and Salesforce; picks up new tools fast and has the technical range to work across analytics, experimentation, and campaign infrastructure
- Considers themselves an early AI adopter - using Claude, ChatGPT, and other AI tools as a genuine force multiplier, not an occasional shortcut
- Has owned or contributed to influencer or partner programs in B2B, with a clear sense of how to set expectations and measure impact
- Works well in a fast-moving environment with lean resourcing, knowing how to scope, sequence, and execute without needing everything defined upfront
What the job involves
- We're looking for a Senior Marketing Campaign Manager to manage strategic marketing campaigns and channels at Otter
- You'll run multi-channel campaigns from brief to results, manage various website optimization programs, and own paid social - with the expectation that everything you touch is tied to pipeline, not impressions
- This role is for someone who thinks strategically about marketing campaign design and channel management
- You'll work closely with Go-to-Market, Sales, Product, and Design Stakeholders to build programs that resonate with enterprise buyers
- Own multi-channel campaign execution. Take campaign briefs from ICP, message, and goal through full execution across paid, earned, and owned channels, coordinating with any partner channels as needed. Every campaign has a defined audience, a specific message, and a measurable outcome before anything launches
- Manage our webinar motion. Build and run Otter's webinar motion end-to-end — from topic selection and speaker coordination through promotion, execution, and post-event follow-up. Every webinar should have a defined ICP, a specific message, and a post-event play that converts registrants into pipeline
- Run influencer and partner programs. Work with thought leaders, practitioners, and partner channels to reach Otter's target audience, managing the brief, the relationship, and the results — with clear expectations on how influencer and partner investments drive value
- Own email marketing programs. Build and run email programs that move prospects through the funnel — nurture sequences, promotional sends, and campaign-specific emails. Manage our calendar, the segmentation logic, and the performance
- Run signal-based outbound programs. Use data providers and product signals to build audience lists and trigger campaign workflows based on real buying intent — product usage, job changes, website activity, and other triggers that indicate readiness. Partner with Marketing Operations on the infrastructure that powers these programs
- Write campaign briefs that hold up. Before execution starts, write the brief - goal, core message, ICP, KPIs, buyer trigger, and program mix - obtaining alignment before anything ships
- Analyze and report on performance. Own reporting on the programs and channels that you manage. Build dashboards, identify what's working and what's not, and bring a clear point of view on where to invest next - connecting program spend to marketing KPIs
- Coordinate execution across the team. Work with Design, Operations, and external agencies to keep programs on track. Manage timelines, surface blockers early, and hold execution quality high across every touchpoint
Our take
Otter specifically thought of business professionals who are running from one meeting to the next, while juggling multiple projects with various teams. The company's technology integrates with platforms like Zoom, providing a way to record meetings and convert speech to text in real-time. It then streamlines communications for smarter, more collaborative, and more productive meetings—the first use of conversational AI to turn meetings into an actionable workflow.
This allows people to benefit from captioning, as well as teams to have a written record of the conversation, which can be edited and shared. Its AI can also highlight and comment on important sections of a meeting transcript, and automatically tag action items. In addition to businesses, students and universities – including UCLA, Tulane, and Western Kentucky – use the tool to increase accessibility.
The platform is used in more than 230 countries and has transcribed over 100 million meetings. Otter is far from alone in the audio transcription market, estimated to be worth nearly $41.89 billion by 2030, with Google’s free transcription tool posing a potential threat, as well as competitors such as Rev.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$10m
CONVERTIBLE
Feb 2021
$40m
SERIES B
Total funding: $73m
Company benefits
- Compensation: With highly competitive salaries and equity option packages, everyone's an owner here.
- Hybrid Working: You can mix and match working from our Mountain View or San Francisco office, plus a couple days from home.
- Social Gatherings: Quarterly gatherings in the Bay Area for some team real fun and authentic connection.
- Health and Wellness: Comprehensive medical, dental, vision, life insurance, disability, and wellness benefits that start the first day you do.
- PTO: Start with a minimum of 15 days of paid time off, plus up to 18 weeks for maternity leave and 8 weeks for paternity leave.
- 401(k): Plans to help meet your retirement goals because we care about your future.
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Sam Liang
(Co-Founder & CEO)Earned a PhD from Stanford and then joined Cisco as a Senior Software Engineer. Worked as a Tech Lead at Google and is a member of the Forbes Technology Council.
Yun Fu
(Co-Founder & CTO)Has a PhD in Computer Science from Duke. Worked as Yahoo's Principal Software Engineer and was Head of Infrastructure at Particle Media.
Salary benchmarks
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