Segmentation and Measurement PMM, eBay
$84.8-146.9k
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
$84.8-146.9k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- The ideal candidate will possess a deep understanding of segmentation methodologies, strong analytical skills, to support the PMM team translate data insights into actionable marketing strategies
- Degree in Mathematics, Statistics, Economics, Business or a related field
- Minimum of 3-5 years of experience in a role responsible for customer analytics, segmentation and measurement of impact, preferably within a product marketing organization
- Proven track record of developing and implementing successful customer and market segmentation strategies that have driven measurable business results
- Strong analytical and problem-solving skills. Must have strong command of SQL and Excel, and proficiency in statistical analysis tools and data visualization tools (e.g., Tableau, Amplitude, Power BI)
- Excellent communication and presentation skills with the ability to translate complex data into clear and actionable insights for diverse audiences
- Strong collaboration and interpersonal skills with the ability to work effectively across cross-functional teams
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Strong attention to detail and commitment to data accuracy
What the job involves
- EBay is seeking a highly analytical and strategic Segmentation Expert to join our Product Marketing organization
- This role will be responsible for developing, implementing, and maintaining robust customer and market segmentation frameworks to inform product strategy, messaging, targeting, and overall go-to-market efforts
- You will collaborate closely with Product Marketers, Marketing Communications, and Analytics teams to drive more effective and personalized customer engagement
- Develop and Refine Segmentation Frameworks: Assist the team in designing and implementing customer and market segmentation models based on a variety of data sources. Create actionable segments, outlining their characteristics, goals, challenges, and preferred communication channels
- Measure and Track Product Marketing Impact: Define and measure key metrics to track the impact of product marketing and regularly analyze results to identify areas for optimization and improvement
- Conduct In-depth Data Analysis: Analyze large datasets to identify meaningful customer segments, understand their needs, pain points, motivations, and buying behaviors. Utilize statistical tools and techniques to validate and refine segmentation models
- Collaborate with Cross-Functional Teams: Partner closely with Product Marketers to inform product roadmap decisions and channel strategies based on segment needs and opportunities
- Implement and Operationalize Segmentation: Work with relevant teams to integrate segmentation frameworks into marketing automation platforms, CRM systems, and other tools to enable targeted campaigns and personalized experiences
- Maintain Segmentation Documentation: Develop and maintain comprehensive documentation of segmentation methodologies, segment definitions, and persona details
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
Salary benchmarks
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