Vice President of Growth & Buyer Experience, G2
$275-325k
OTE
+ Equity and Bonus
Review site for business software & services
Open for applications
Review site for business software & services
1001+ employees
Open for applications
$275-325k
OTE
+ Equity and Bonus
1001+ employees
Company mission
To make trust a central part of the digital transformation.
Role
Who you are
- The ideal candidate brings deep expertise in SEO, an entrepreneurial mindset, and a proven record of using data and experimentation to unlock growth
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 10+ years of experience in SEO, product, or growth roles, with a strong track record of leading large-scale organic traffic and acquisition strategies
- 7+ years of management experience leading product and SEO/GEO teams, ideally across global regions
- Proven ability to deliver results in fast-paced marketplace environments
- Experience in building owned audiences in a marketplace environment
- Expertise in both traditional SEO and AI-driven discovery (GEO, AI Overviews, generative search)
- Strong analytical skills with experience using data, experimentation, and A/B testing to inform strategy
- Exceptional communication skills with the ability to influence at the executive level and inspire cross-functional teams
- Entrepreneurial mindset: energized by the opportunities and challenges of AI-driven change, and skilled at translating ambiguity into strategy and execution
- Location: Chicago preferred, but open to candidates across the United States
What the job involves
- G2 is seeking a Vice President, Buyer Experience to lead our marketplace strategy with a strong focus on SEO and Generative Engine Optimization (GEO)
- Reporting directly to our Co-Founder and Head of Product, this leader will own G2’s strategy for how millions of software buyers discover, evaluate, and engage with our platform
- This role is responsible for driving buyer acquisition, growing organic traffic, and positioning G2 as the most trusted and cited source in both traditional search and AI-powered discovery
- You will lead a team of product managers and SEO/GEO leaders across North America and APAC, setting strategy, aligning execution, and guiding G2 through the changing dynamics of search in an AI-driven world
- This is a highly visible role with direct impact on G2’s growth trajectory and market leadership
- SEO/GEO Leadership: Define and execute G2’s SEO and Generative Engine Optimization (GEO) strategy, ensuring G2 content is the most visible and cited in both traditional search and AI-driven discovery
- Buyer Acquisition: Own strategy and execution for how buyers find and engage with G2, driving growth in total traffic and high-intent sessions using growth Marketing strategies
- Team Leadership: Lead a large, globally distributed SEO/GEO organization through experienced people managers, as well as two product managers focused on the buyer experience. Build alignment across teams, provide strategic direction, and ensure execution delivers measurable business impact
- AI-Driven Search Innovation: Anticipate shifts in how software buyers use AI to discover solutions, and translate those shifts into proactive product and SEO strategies
- Metrics Ownership: Drive performance against KPIs including total traffic growth. G2’s presence as the #1 citation source in LLMs across software categories and building an owned buyer audience
- Thought Leadership: Represent G2 internally and externally as a leader in SEO/GEO strategy, communicating vision, progress, and insights across the executive team and broader market
- Cross-Functional Collaboration: Partner with engineering, design, content, and data science teams to build and launch features that improve discoverability and buyer experience
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasises just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that has sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model, where revenue is earned through advertisements and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Chicago Loop, Chicago, IL
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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