Director of Field Marketing, Pulumi
$140-160k
Plus bonus or variable and equity
More information about location
Universal infrastructure as code
Be an early applicant
Universal infrastructure as code
101-200 employees
Be an early applicant
$140-160k
Plus bonus or variable and equity
More information about location
101-200 employees
Company mission
To democratize the cloud for every engineer.
Role
Who you are
- 8+ years of experience, preferably in a SaaS company
- Experience marketing to a developer audience is a plus
- Exemplary communication skills, without fear of over-communicating
- Detail oriented and organized
- Hands-on experience with community/customer groups
- Highly collaborative, willing to jump in and be hands-on
- Experience supporting multiple regions
- Experience with Salesforce or similar CRM
- Ability to travel on occasion (less than 20%) to support field events
What the job involves
- We are looking for a Director of Field Marketing that is excited to bring Pulumi’s cloud management platform to the world. You will be a part of realizing a vision where every developer can harness the power of the cloud
- As the Director of Field Marketing, you will bridge the gap between sales and marketing to ensure our field events and programs are maximized within each seller’s territory and target account list
- You’ll support the sales team by enabling regional marketing programs, taking a proactive approach to planning and executing initiatives that are both strategic and creative
- Create, expand and accelerate sales opportunities through regional and account-focused marketing campaigns
- Adapt digital and content marketing programs to the needs of a regional sales team
- Partner closely with our Director of Performance marketing to ensure our digital marketing programs provide support and coverage for ABM and regional field campaigns
- Partner closely with our Director of Events Marketing to identify opportunities to maximize our presence at industry conferences, partner events and regional meetups
- Partner with our sales, ABX and CX teams to facilitate customer and prospect meetings including CBRs and CABs
- Collaborate with marketing and sales leadership to define and document the process by which event leads are actioned
- Provide regular weekly communication to the sales team to keep them up to date with current and upcoming marketing campaigns and events
- Partner with the Head of Community on the strategy and execution of our Pulumi User Groups (PUGs) working with the sales team to develop the appropriate cadence and topic selection for their region (these are also co-facilitated by our community engineering team)
- Manage event logistics in support of field programs; from helping to book space to making sure field events have adequate staffing and marketing collateral
- Track and report on the impact of field marketing events and programs
Our take
The Infrastructure-as-code space is new and growing, thanks to the increasing complexity of cloud services, and their increasing adoption by developers and teams who would rather not manage them. Pulumi works to bring together infrastructure, developer, and security teams to help build and operate these cloud applications, better.
The service is compatible with all clouds and all major programming languages, meaning it’s casting its net appropriately wide to shore itself up against unpredictable new developments in the market. This breadth of scope saw Pulumi win 10x growth in adoption over 2019 alone, and the company has since expanded out into what it hopes will provide a more comprehensive cloud engineering platform. This means the addition of capabilities like governance and compliance features, testing support, and policy as code - all shoring up its already strong position in the space.
Also playing firmly in Pulumi’s favor is that it’s been built as cloud-native from the ground up, meaning that it has a head start on earlier infrastructure-as-code businesses that needed to pivot to accommodate new developments like serverless and multi-cloud tech. Plus, its multi-language compatibility means that silos don’t form so readily as they do with rival HashiCorp’s Terraform, which requires that developers learn a proprietary language.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2023
$41m
SERIES C
Oct 2020
$37.5m
SERIES B
Total funding: $106.5m
Company benefits
- Time Off - Unlimited personal time off (PTO). We ask that employees take at least 3 weeks off during the year in addition to the 13 US holidays we recognize
- Parental Leave - 20 weeks paid parental leave for the birthing parent or primary caregiver, and 16 for non-birthing parent or secondary caregiver
- Remote-First - We are a 100% remote-first company with employees in nearly 20 states, and growing internationally; we encourage asynchronous communication and autonomy. We also provide an annual work from anywhere fund to help cover the employee costs of working remotely
- Professional Development & Growth - We encourage a lifelong learning mindset and every employee is given an annual professional development budget
- Equity - As a small but growing startup, we all act like owners and you will earn equity in the company
- Additional Funds - We offer employees a monthly wellness fund to be spent on anything physical and/or mental wellbeing related. We also provide a quarterly happiness fund to be used toward anything that makes our employees happy!
- Health - We offer competitive medical, dental, vision, and supplemental insurance. It is free for our direct employees to be on our insurance
- 401K - With employer match
Company HQ
Pike Pine Retail Core, Seattle, WA
Leadership
Joe Duffy
(CEO)Worked as an independent consultant, then Senior Software Engineer at EMC. Subsequently spent over a decade in various senior roles at Microsoft, ultimately Partner Developer of Technical Strategy and Developer Tools.
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