Customer Marketing Lead, monday.com
Americas
$140-175k
+ Discretionary bonus and/or equity opportunities
More information about location
3 days a week in office
Work Operating System (Work OS)
Posted today
Work Operating System (Work OS)
1001+ employees
Posted today
$140-175k
+ Discretionary bonus and/or equity opportunities
More information about location
3 days a week in office
1001+ employees
Company mission
To help organizations of any size create the tools and processes they need to manage every aspect of their work.
Role
Who you are
- If you are passionate about using marketing to drive post-sale revenue and building teams in a fast-paced B2B SaaS environment, we want to hear from you
- 7+ years of experience in customer marketing, demand generation, or revenue marketing, with a clear focus on post-sale programs
- Proven track record of developing and executing marketing programs that measurably drive customer expansion, upsell/cross-sell revenue, and increase Net Revenue Retention (NRR)
- Significant, demonstrable experience focused on the North American B2B SaaS market is required. Experience with or exposure to the LATAM market is a strong plus
- Prior experience in a leadership or mentorship capacity, with a passion for developing talent and building high-performing teams
- Strong analytical skills with demonstrable experience using data to inform strategy, segment customers, and measure ROI; proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and BI tools (e.g., Looker, Tableau)
- Deep understanding of the B2B SaaS customer lifecycle and experience creating targeted, multi-channel campaigns for an existing customer base
- Exceptional communication, presentation, and senior stakeholder management skills
What the job involves
- Monday.com is seeking a strategic and commercially-minded Customer Marketing Lead to spearhead our customer expansion and revenue growth programs across our Americas region: North America (NAM) and Latin America (LATAM)
- This is a pivotal leadership role focused on unlocking value and driving deeper investment from our current customers
- You will define and execute marketing strategies that increase product adoption, facilitate upsell/cross-sell opportunities, and bolster retention, directly impacting our Net Revenue Retention (NRR)
- Expansion Strategy Leadership: Define, own, and execute a comprehensive post-sale marketing strategy laser-focused on customer expansion (upsell and cross-sell) for the region, with a targeted focus on driving decision-maker level relationships within our customer base
- Expansion Program Development: Design and launch targeted, scalable marketing campaigns aimed at the customer base to drive adoption of new features, introduce new products (cross-sell), and encourage upgrades to higher-tier plans (upsell)
- Utilize email, in-app messaging, webinars, and customer events to achieve these goals
- Team Building & Mentorship: As a team leader, you will be responsible for mentoring and guiding customer marketing efforts, with the remit to hire and develop a team in the upcoming year to support regional growth and scale our impact
- Cross-Functional Commercial Partnership: Serve as a key strategic partner to the NAM and LATAM Sales, Account Management, and Customer Success leadership to proactively identify and build marketing plays to capitalize on expansion opportunities and ensure marketing activities are directly contributing to the expansion sales pipeline
- Data-Driven Revenue Focus: Establish and own the KPIs for customer expansion marketing, with a primary focus on driving pipeline for the expansion sales team, increasing Net Revenue Retention (NRR), and tracking product adoption metrics
- Provide regular, data-driven insights to leadership to demonstrate ROI and inform future investments
- Voice of the Customer for Growth: Act as the primary "voice of the customer" for the region
- Systematically gather, synthesize, and champion customer feedback to inform product roadmap, service enhancements, and to uncover signals for potential expansion opportunities
- Cultivate Advocates to Support Growth: Identify and nurture key customer champions to support expansion and new business goals through case studies, testimonials, and referrals
- While expansion is the primary goal, building a strong advocacy base is a key enabler of long-term success
Our take
Monday.com is a customisable work OS where teams create and shape workflow apps in minutes to plan, run, and track their processes, projects, and operations for organisations of all sizes. The code-free platform adapts to shifting needs quickly, liberates teams from manual grunt work, and connects teams in a collaborative work space.
The company’s products are gaining increasing popularity with customers seeking ways to manage employees who are increasingly working from home. Within the collaboration tools market, Monday.com hopes to position itself as the ever-powerful and smart go-to place to get an overview of everything that’s happening in teams, with low chat noise and no need for technical knowledge to gain understanding. It's been picked up by over 150,000 companies worldwide including household brands such as Coca Cola, hulu and Universal Music Group.
Monday went public in 2021 at a valuation of about $2 billion and its revenue and subscription base has continued to grow despite economic headwinds in the overall tech sector. Long term, the founders believe they can grow the company to a secure No. 1 spot. They plan to do this by capitalising on the growing uptake of remote working and no-code customisation over the next decade.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2019
$150m
SERIES D
Jul 2018
$50m
SERIES C
Total funding: $234.1m
Company benefits
- Equity benefits
- Wellness benefits
- Pet-friendly office
- Work from home opportunities
- Health insurance
Company values
- Transparency
- Impact
- Data-driven
- Ownership
- Inclusivity
- Accountability
Company HQ
Tel Aviv-Yafo, Tel Aviv District
Articles
Leadership
Roy Mann
(Co-CEO)Previously CTO at Wix and two-time former CEO of internet startups
Eran Zinman
(Co-CEO)Founded Conduit Mobile, and has extensive software development experience
Salary benchmarks
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