Demand Generation Manager, Eppo

• 5+ years of experience in digital marketing, ideally in the B2B SaaS space
• Proven track record managing paid campaigns and organic strategies
• A data-driven mindset with a passion for measuring ROI and pipeline impact
• Strong content strategy and SEO skills, with the ability to write SEO-optimized content when needed
• Deep understanding of the customer journey and how to tailor marketing for different stages (TOFU to BOFU)

Desirable

• We are seeking a Digital Marketing Specialist to lead our digital marketing efforts with a focus on both paid and organic strategies
• This role is crucial for driving pipeline growth, maximizing ROI on marketing investments, and effectively managing campaigns from strategy to execution
• Paid campaigns with purpose: Develop and manage paid media campaigns across platforms like Google Ads, LinkedIn, and explore new channels that suit our ICP. You’ll ensure every dollar is working hard, driving qualified leads and optimizing ROI. You can work well managing internal and external (vendors) to drive results
• Own the organic strategy: Take charge of our organic growth, from SEO to content production oversight. You know how to get noticed by search engines and humans alike, and you’re not afraid to jump in and write SEO-friendly content when needed
• End-to-End Campaigns: Plan, execute, and optimize campaigns across all stages of the customer journey—from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) conversions. You’ll work closely with sales and product teams to ensure alignment and deliver results
• ROI obsessed: Numbers tell the real story, and you know how to read them. Track, analyze, and report on the performance of paid and organic efforts, always with an eye on how it impacts the pipeline and business growth
• Channel-savvy: You’ve mastered the main digital marketing channels—whether it’s paid search, social, or email. You know when to go broad for awareness and when to drill deep with account-based marketing (ABM) for high-value leads