Strategic Marketing Manager, Motatos
DACH
Office located in Oranienstraße, Berlin
Online sustainable food store
Job no longer available
Online sustainable food store
1-20 employees
Job no longer available
Office located in Oranienstraße, Berlin
1-20 employees
Company mission
To eradicate food waste and waste in general.
Role
Who you are
- A Bachelor's degree in Marketing or equivalent
- Proficiency in English and German
- 3-4 years of marketing experience, ideally from an e-commerce, agency, or startup environment in Germany, with a strong background in strategic planning and execution
- Results-oriented commercial mindset, with a clear understanding of metrics like CAC, retention, and ROI — and proven track-record to use them to guide decision-making and achieve marketing goals
- Experience working with tools like Google Analytics, MMM, or brand lift studies is a plus
- A strong mix of creativity and analytical thinking — you can balance data-driven insights with bold ideas for developing innovative campaigns that resonate emotionally and locally
- An excellent communicator and collaborator, able to work effectively with diverse teams
- A local-first, consumer-centric approach: You understand the DACH market deeply, including cultural preferences, media behaviors, and regulatory nuances — and know how to localize global strategies without losing sight of the brand’s voice and purpose
What the job involves
- In this role, you'll be instrumental in shaping our brand's presence and success by bridging global objectives with local market nuances.
- You'll work cross-functionally to ensure our products and services resonate with consumers, drive new customer acquisition and foster customer loyalty to achieve significant business outcomes.This role reports to Global Director of Marketing
- Develop tailored marketing strategies that align with company goals while optimizing for local market dynamics
- Ensure our brand positioning resonates with local audiences, considering cultural and societal preferences
- Allocate resources and marketing budgets effectively for maximizing Brand Metrics, acquiring new customers and improving KPIs such as CAC & ROI
- Become our local market expert by analyzing consumer behavior, market conditions, and competitor activities
- Collect and act on customer feedback and surveys to continuously improve marketing strategies and product offerings
- Identify unmet needs and growth opportunities unique to the local landscape
- Interpret quantitative and qualitative data to inform and refine marketing strategies
- Set the local Marketing Plan for the year
- Plan and own budgets for Brand marketing campaigns
- Plan and execute engaging online and offline marketing campaigns together with Media agency and Global in-house team
- Build strong relationships with media, community organizations and local influencers to amplify marketing and PR efforts
- Organize or sponsor events that build brand awareness and foster engagement within the local market
- Be the point of contact for Media and PR agencies
- Collaborate closely with global marketing and creative teams to adapt global campaigns for local relevance
- Partner with merchandise teams, to align marketing initiatives with sales objectives and implement consistent messaging across all touchpoints
- Set goals and track KPIs to assess the success of marketing initiatives
- Refine and adjust strategies based on performance data and evolving market conditions
- Own and report on data such as brand tracking, marketing mix modelling and brand campaign data
- Provide regular updates and reports to senior management on the effectiveness of local marketing efforts
Our take
About one third of food produced in the world winds up in landfills. Much of this is due to marketing - seasonal packaging and short best before dates mean that the food is still completely edible, but wholesalers are unable to sell it in stores which means it will go unused. Enter Motatos, a Swedish startup which swoops in, buys up the produce, and retails it online at a discount to environmentally conscious (and thrifty) customers.
Motatos positions itself as a rival to high street chains such as Aldi and LidL, and claims to offer up to a 60% discount over its brick and mortar competitors. While customers may be reluctant to purchase discarded food even at a discount, Motatos banks on the brand recognition of its household name products to ensure trust with its users, and its careful price tracking and daily offerings serve to make its prices irresistible.
Having secured funding in a Series D investment round, Motatos has recently expanded to the United Kingdom, opening its online store in late 2022. This is a watershed moment for the company, as although it has been operating since 2014 in the Nordic region and Germany this is its first large international expansion. If it is successful in this bid it has plans to take the business global in the near future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- ♻️ Have real impact: A unique opportunity to work hands on to reduce food waste.
- 💪 Entrepreneurial journey: Entrepreneurial experience in a well-financed company with very ambitious growth plans. Plenty of room for personal growth.
- 👫 The best colleagues available: We are a dedicated team that work towards a common goal. We have fun together and learn from each other. Everyday.
Company HQ
Westminster, London, UK
Leadership
Karl Andersson
(Co-founder & CEO)Was Founder of Getonboard and Managing Director at Timefish and Generate Sweden.
Ulf Skagerström
(Co-founder)Also founded PIER17 and co-founded Getonboard and Generate Sweden. Was previously Business Development Manager at Expressen.
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