Marketing and Operations Manager, Little Journey

• This role is ideal for someone who enjoys balancing creativity with organisation, can manage multiple priorities simultaneously and takes pride in delivering high-quality work
• Proven B2B marketing experience with responsibility for delivering marketing campaigns and programmes with measurable impact
• Experience using HubSpot or a comparable CRM and marketing automation platform
• Demonstratable experience building and managing email campaigns, nurture programmes or marketing automation workflows
• Experience using B2B paid social advertising platforms, particularly LinkedIn Campaign Manager
• Experience coordinating activity across multiple marketing channels
• Strong project management and organisational skills
• Strong written communication skills and attention to detail
• Ability to manage multiple priorities and stakeholders simultaneously
• Comfortable working with marketing data, reporting and performance analysis
• Proactive with a high level of autonomy and accountability
• Analytical and curious
• Organised and adaptable
• Collaborative and communicative
• Strong attention to detail
• Customer-centred and outcome-driven

Desirable

• We're looking for a proactive and organised Marketing Campaigns & Operations Manager to join our Commercial Team as we reach our next stage of growth with our Trial Flow platform
• This role will support marketing activity across campaigns, social media, events and marketing automations
• Reporting to the Senior Marketing Manager, you'll help bring our marketing strategy to life through the delivery of campaigns, programmes and audience engagement activities that support commercial growth
• You'll be responsible for coordinating and executing marketing activity across multiple channels and audiences, including campaign delivery, marketing operations, social media, conferences and events, and performance reporting
• Working closely with colleagues across Sales, Product and Research, you'll ensure marketing activity is delivered effectively, consistently and with measurable impact
• This is a hands-on and visible role focused on turning plans into action
• While marketing strategy, positioning, messaging and direction are led by the Senior Marketing Manager, you'll play a key role in delivering activity, optimising performance and helping prospects move through the buyer journey
• Campaign Delivery
• Coordinate and deliver multi-channel marketing campaigns across email, organic social, paid social, webinars, events and digital channels
• Manage day-to-day marketing operations within HubSpot and other marketing platforms
• Create and manage workflows, forms, landing pages, audience segmentation and campaign to support
• Build and deploy campaign assets within HubSpot, LinkedIn and other marketing platforms
• Manage campaign timelines, workflows and stakeholder communications
• Support execution of account-based marketing activity across priority accounts
• Monitor campaign performance and recommend improvements based on results
• Build and maintain email nurture programmes and automated customer journeys, helping prospects move through the buyer journey and supporting commercial growth
• Maintain marketing databases and support agreed lead management processes
• Social Media & Audience Engagement
• Own and deliver the marketing social media calendar and publishing schedule
• Coordinate distribution of content across LinkedIn and other relevant channels
• Monitor engagement, channel performance and audience growth
• Support employee advocacy and wider audience engagement initiatives
• Events & Webinar Management
• Coordinate Little Journey and Trial Flow participation at industry conferences, exhibitions and events
• Manage event logistics, registrations, communications and attendee follow-up activities
• Support event promotion before, during and after conferences
• Assist with the delivery of webinars and virtual events
• Track and report on event performance and outcomes
• Performance & Reporting
• Produce marketing campaign and channel performance reporting, maintaining dashboards and tracking processes
• Identify opportunities to improve marketing effectiveness through insight, experimentation and continuous optimisation