Product Marketing Manager, Apollo.io
PipeGen
More information about location
AI sales platform
Job no longer available
AI sales platform
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- This role requires a deep understanding of sales personas involved in pipeline generation, including SDRs, BDRs, Account Executives, and Sales Leaders
- 5+ years of experience
- 2+ years of experience at a high-growth b2b SaaS company
- Experience with sales personas and/or in lead generation or sales engagement is a huge plus
- Experience partnering closely with product and influencing the product roadmap
- Experience conducting research - fielding surveys, conducting interviews - and performing light data analysis to inform strategic decisions
- Experience launching complex products with effective GTM campaigns that resonate with customers
- Excellent storytelling, communication, and presentation skills
- Strong cross-functional collaboration - great at working across many teams
- Bias toward action. Strong ability to get things done and move things forward
What the job involves
- Apollo is looking for a senior end-to-end product marketer to help us drive growth for our core business
- This is a critical role working at the heart of Apollo’s business
- You’ll have the opportunity to shape product direction, working closely with research and our competitive intelligence PMM
- And you’ll be responsible for driving GTM programs across marketing and sales that grow adoption and activation
- Synthesize market insights and gather customer feedback to inform and prioritize the product roadmap
- Launch new products and features to Apollo customers
- Run integrated GTM motions to grow product adoption, working collaboratively across marketing and sales
- Help customers be successful with effective enablement
- Enable sales to be successful with relevant content and materials
- Support the pilot of a managed service offering with marketing campaigns to drive interest and enablement materials to help sales land clients
- This is a highly cross-functional role. You will work closely with partners across R&D, Research and GTM. This role reports to the Lead Product Marketing Manager working across our Pipeline Generation products
- Deeply understand the personas for the outbound sales use case
- Work hand in hand with Product to shape product strategy and inform the roadmap
- Bring new products and features to market with integrated GTM motions
- Become an expert in email deliverability and have interest and curiosity to dive deep
- Drive awareness, acquisition and activation of product functionality
- Grow interest in a pilot managed service offering with marketing campaigns and enablement for sales
Our take
Today, businesses are struggling to make their go-to-market (GTM) strategies simple, connected, and intelligent. In most organizations, sales and marketing teams juggle a maze of disconnected tools just to reach the right customers and close deals. This results in a lot of manual work and missed opportunities. So Apollo.io is stepping in to fill the gap and redefine how modern revenue teams operate by unifying the entire GTM process under one AI-powered roof.
It's trusted by millions of users and over 550,000 companies, including fast-growing startups to established enterprises like Autodesk and Cyera. Apollo's strength lies in combining B2B data with advanced AI to automate everything from prospecting and outreach to deal management and data enrichment. And its new "Agentic End-to-End GTM Platform" takes this one step further by introducing AI agents that act as co-pilots, working alongside sales and marketing teams to research leads, personalize outreach, and streamline workflows.
Recently, the company surpassed $100M in annual recurring revenue, expanding its leadership team with veterans from Zendesk, Intercom, Box, and Miro, and even launched a major product overhaul centered on its new "Vibe GTM" approach. And with its Agentic platform now bringing AI into every stage of the customer journey, Apollo sure is positioning itself to define the next era of AI-powered sales.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.4m
Company benefits
- Remote & in-person roles: Work from wherever you thrive, with all the tools and support you need to be successful.
- Flexible time off: We don't count vacation days. When you need a break, take it — no strings attached.
- Competitive pay: We offer strong salaries, performance bonuses, and equity opportunities for most roles.
- Global healthcare coverage: Medical, dental, and vision benefits are available in the US, Canada, India, and other supported countries.
- Office and learning stipend: Get support for your growth with stipends for books, courses, and home office setup.
- Mental health and coaching support: Access professional coaching and mental health resources for you and your dependents.
Company HQ
SoMa, San Francisco, CA
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