Ad Operations Specialist, Roblox
6 months temporary
Hourly Pay Range: $57.19—$72.05 USD
Office located in San Mateo, CA
Online gaming & entertainment platform
Be an early applicant
Online gaming & entertainment platform
1001+ employees
Be an early applicant
Hourly Pay Range: $57.19—$72.05 USD
Office located in San Mateo, CA
1001+ employees
Company mission
To help connect and bring together people from around the world through play.
Role
Who you are
- Bachelor's Degree or equivalent experience
- 3+ years of experience in ad operations, campaign management, or digital media planning
- Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (e.g., Google Tag Manager, Google Analytics)
- Strong understanding of digital advertising KPIs, attribution models, and media math
- Experience building or managing media plans and flighting schedules
- Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once
- Basic understanding of SQL and/or experience working with data platforms is a plus
- Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders
- Experience in the media or advertising industry
What the job involves
- We are seeking a detail-oriented Brand & Ad Operations Specialist experienced in digital advertising to join our team. In this role, you'll be responsible for the end-to-end execution of campaigns—from media plan development to trafficking, tracking, reporting, and optimization. You'll play a vital role in ensuring campaigns are launched accurately, perform efficiently, and deliver against client goals
- Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability
- Work closely with internal teams to traffic and launch campaigns across various platforms (e.g., Google Ads & Roblox Ads)
- Ensure accurate campaign setup and tracking, coordinating with internal teams as needed
- Monitor pacing, performance, and delivery across live campaigns, proactively flagging and resolving issues
- Analyze campaign data to recommend optimizations that drive improved performance (e.g., CTR, ROAS, CPM)
- Develop and maintain standardized and custom performance reports using internal dashboards and data tools
- Translate performance data into actionable insights for client-facing recaps and optimization recommendations
- Partner with Ad Tech, Product, and Engineering teams to enhance campaign setup processes and troubleshoot issues
- Contribute to building scalable workflows and documentation that support repeatable campaign operations
Our take
While online gaming is no longer a revolutionary concept, Roblox has established itself as a leader in the industry by creating a gaming toolbox that encourages quality game creation, which it pays developers for.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
The experiences on the platform are made by Roblox's over three million creators, and are available on a range of devices from PC to Xbox to Oculus, and more. The company has grown at an impressive rate, and has been keen to adopt new developments in the tech world, for example with its real-time AI translation for players to interact outside their native tongue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company benefits
- Medical, dental, and vision coverage
- 401k
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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