Senior Product Marketing Manager, Amazon

• The ideal candidate has experience leveraging data to gain insights and solve problems, experience with content strategy, and technical channel marketing skills
• The candidate needs to be deeply analytical, detail oriented, and obsessive over constantly improving the campaigns via experimentation
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

Desirable

• Are you interested in a job that combines technical skills with marketing savvy? If so, the Product Marketing Manager position may be a great fit for you
• With the expanding business, Santos is seeking a talented Product Marketing Manager for driving product adoption and retention in the three prioritized international markets. This is a unique opportunity to play a key role in an exciting, industry-leading business
• Product marketing plays a critical role in bringing the Voice of the Customer to the forefront and developing an aligned product value proposition for the market
• The ideal candidate is a strong influencer and will own bridging alignment across internal and external stakeholders
• The incumbent will own key market growth KPI’s (acquisition, engagement and unit targets), the product positioning narrative in the market and shape the future direction of customer lifecycle management in expansion marketplaces
• In this role, you will collaborate with multiple stakeholders across Santos marketing and with external stakeholders to identify and drive innovative solutions
• Our team values attention to detail, ownership and the ability to work autonomously, while having fun while accomplishing our goals together
• Technical understanding: Develop a thorough understanding of salesforce email tools, owned and operated channels luke seller central, Selldot etc
• Gather insights via testing: Define the experiment roadmap. Identify key segments that we can acquire from/engage with. Run A/B tests across themes, use cases, templates, personalization formats, creatives, time of the day to gather learnings which will help us optimize omni-channel campaigns across the funnel i.e., traffic, consideration, conversion and continued engagement
• BAU campaign governance: Build campaigns in partnership with channel marketing managers on team to ensure the right product positioning is being communicated to the right segments
• Campaign optimisation: Optimize all campaigns against key metrics including open rates, CTR, product adoption and unit lift
• Reporting and channel planning: Analyse and report on channel performance metrics campaigns on a weekly and monthly. Optimize marketing mix based on these insights. Basis channel trends, own projections and goal revisions
• Operations: Marketing experience including managing email campaigns, social media campaigns, owned and operated channel campaigns (building, testing, and sending)

• Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
• Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
• Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
• Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
• Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
• Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
• Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.