Social Content Manager, Flo
£48-56k
Opportunity to participate in Flo’s performance incentive scheme
2+ days a week in office
Period tracker app
Be an early applicant
Period tracker app
501-1000 employees
Be an early applicant
£48-56k
Opportunity to participate in Flo’s performance incentive scheme
2+ days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Deep knowledge of TikTok and organic video formats that drive action, with strong awareness of Instagram, YouTube Shorts, and new social platforms
- Comfortable working across creative content direction, production, performance, and platform strategy
- Mentors others effectively and solves multi-channel content challenges independently
- Min. 3-5+ years of experience producing organic social content, with a portfolio that shows proven growth on TikTok and other short-form video platforms
- Expertise in creating content that performs in both algorithm-driven feeds (e.g. FYP) and platform search results
- Deep understanding of TikTok trends, native storytelling, platform SEO, and community signals
- Ability to brief and manage content creators and contractors with a clear creative vision and outcome-focused mindset
- Strong skills in analysing content performance and iterating based on data and insights
- Excellent writing and creative direction skills, especially for short-form, social-native content
- A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment
- Passionate about women’s health and creating content that delivers meaningful impact at scale
What the job involves
- We’re looking for a sharp, creative, and data-savvy Social Content Manager to lead organic content strategy and execution across our social platforms, predominantly TikTok - our highest-potential channel for growth and discovery
- You’ll also contribute to our content approach across Instagram, YouTube Shorts, and emerging platforms, ensuring we stay ahead of social trends and platform shifts
- Your role will focus on creating social-first content that ranks, reaches, and resonates - balancing trend-driven creative with high-performing evergreen formats
- You’ll own our social content engine, mentor junior team members, and partner across functions to turn insights into content that fuels community engagement and user growth
- Own Flo’s TikTok-first content strategy, creating best-in-class content pieces that drive search discovery, engagement, and organic growth for the app
- Balance trend-led and evergreen content, building a social presence that captures attention in the moment while delivering consistent value over time
- Develop a search-optimised content approach across social (from captions and keywords to video structure) that helps Flo rank on FYPs and platform search
- Track and analyse platform performance to learn what works, iterate quickly, and scale high-impact formats
- Coordinate cross-functional input (Brand, Product Marketing, Growth, Creative) into a streamlined social content calendar that reflects business priorities and audience interests
- Brief, direct, and review content from creators, internal teams, and contractors - maintaining quality and brand alignment across every piece
- Mentor junior team members, providing thoughtful feedback and helping them develop their creative and strategic skills
- Actively monitor the competitive landscape, platform updates, and algorithm changes to evolve our strategy
- Champion content innovation - from new formats to rapid testing - and bring learnings back to the wider team
- ○ Understands how organic social content drives discoverability, brand engagement, and user growth
- ○ Leads content strategy within team discussions, making decisions that align with broader business and marketing goals
- ○ Consistently delivers high-impact content that contributes to the success of multiple teams, not just their own stream
- Operates independently and takes full responsibility for content performance and improvements.
- Builds strong relationships with teammates and collaborators across functions
- Actively shares learnings, seeks new opportunities to grow professionally, and contributes to a culture of experimentation and improvement. Actively seeks feedback and acts on it, also providing feedback for the peers to ensure their growth
- Leads by example in creativity, curiosity, and delivering results
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company HQ
Bloomsbury, London, UK
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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