Growth Marketing Manager, Twilio

• 5+ years in growth marketing, with a focus on cross-sell, upsell, and program management in a SaaS environment
• Comfortable using AI for execution across the campaign production process
• Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus
• Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals
• Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities
• Ability to independently analyze data, surface insights, and identify actions
• Skilled in managing complex, multi-team projects with precision and clarity
• Excellent communicator and collaborator across cross-functional teams

Desirable

• This position is needed to drive revenue growth through data-led cross-sell and upsell campaigns
• You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, SMS, in-app, and other channels
• This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels product adoption and revenue growth
• In this role you'll lead and optimize cross-sell and upsell marketing programs that drive account expansion
• Coordinate and execute omnichannel campaigns, including email, website, Twilio console, SMS, and in-app channels
• Identify and activate high-impact moments in the customer lifecycle to surface relevant upsell opportunities
• Design and run experiments to test messaging, timing, and channel effectiveness for expansion campaigns
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools
• Continuously analyze performance and use insights to refine strategies and maximize expansion outcomes
• For this role, you may be required to travel occasionally to participate in project or team in-person meetings