Senior Content Manager, Raisin

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• At least 5 years of content marketing, journalistic, or editorial experience, ideally with an online medium or in the financial sector (Financial / FinTech experience would be an advantage)
• Exceptional writing, editing, and proofreading skills
• Strong understanding of SEO principles and best practices
• Familiarity with social media platforms and digital marketing tools
• Excellent project management skills and the ability to manage multiple projects simultaneously
• Strong communication and interpersonal skills
• Creative and analytical thinker with a passion for storytelling and content strategy
• Hands-on experience with CMS tools

Desirable

• ​​​​We are seeking a highly skilled and creative Content Manager with hands-on experience using CMS tools to oversee the development, implementation, and optimization of our content strategy across multiple channels. The ideal candidate will be responsible for creating compelling, engaging content that aligns with our brand voice, supports business objectives, and engages our target audience
• Write informative, well-researched and accurate content around the topic of finance
• Conduct content audits and competitive research to inform strategy and identify opportunities
• Collaborate with cross-functional teams (marketing, design, SEO, product, etc.) to ensure content aligns with business initiatives
• Support with our ongoing CMS migration (Storyblock to ContentStack)
• Write, edit, and proofread high-quality content for various platforms, including websites, blogs, social media, email campaigns, and more
• Oversee the content calendar to ensure timely and consistent delivery of content across channels
• Manage and develop content for internal and external communications, ensuring consistency with the brand’s voice and tone
• Optimize content for SEO, user experience, and engagement
• Monitor content performance and adjust strategies based on analytics (traffic, engagement, conversions, etc.)
• Conduct A/B testing on content and implement findings to improve performance
• Manage content distribution across various channels, including social media, email newsletters, and third-party platforms
• Collaborate with marketing teams to amplify content reach through paid and organic channels
• Track and analyze content performance metrics (KPIs) to measure effectiveness and ROI
• Report on content metrics regularly to key stakeholders and provide insights for future strategy