Senior Manager of Health Plan Partnership Marketing, Virta Health
$144.9-165k
+ Equity + Bonus
Diabetes reversal treatment
Be an early applicant
Diabetes reversal treatment
501-1000 employees
Be an early applicant
$144.9-165k
+ Equity + Bonus
501-1000 employees
Company mission
To reverse diabetes and obesity in one billion people.
Role
Who you are
- 7-10+ years experience in demand gen marketing
- Experience in sales enablement and channel partnership marketing
- Knowledge of healthcare industry
- Excel at creating engaging campaigns that drive action
- A bias towards action and a love for following the data to measure impact
- Skilled at working cross-functionally with sales, channel partners and other internal teams to drive projects forward
- A passion for improving the health of millions of people with the ability to thrive in a mature startup environment
- Bachelor of Science/Bachelor of Arts preferred
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
What the job involves
- The Senior Marketing Manager for ASO Growth will drive and scale demand gen through Health Plan channel partnerships
- This role blends strategy with execution to develop and deliver programs that create strong engagement from health plan sales teams and translate into measurable demand for Virta’s solutions
- The Senior Marketing Manager for ASO Growth will work closely with the channel partnerships team to deploy campaigns and “air cover” that accelerates awareness, credibility, and partner-driven demand
- Their work will play a critical role in helping Virta grow faster in the competitive weight loss and diabetes landscape
- Strengthen partner relationships: Build and maintain a high-impact cadence of engagement opportunities with health plan partners to deepen relationships, increase knowledge of Virta, and drive alignment around shared growth goals
- Cultivate partner advocacy: Identify and prioritize top-performing partners, turning them into enthusiastic advocates who champion Virta’s solutions across their organizations and networks
- Lead air cover campaigns: Design and execute monthly “air cover” marketing programs that elevate Virta’s visibility, reinforce brand credibility, and keep health plan teams consistently engaged
- Partner on joint demand generation: Collaborate with internal stakeholders and external partner teams to co-create and deploy integrated campaigns that translate awareness into qualified demand and pipeline growth
- Enable partner success: Develop and deliver compelling partner enablement resources, tools, and messaging that empowers sales teams to position and sell Virta effectively
- Within your first 90 days at Virta, we expect you will do the following:
- Become an expert on Virta’s business model, health plan book of business and partnership ecosystem
- Collaborate on strategic plan with cross functional teams - ASO Growth Team, Sales, Demand Gen and Product Marketing
- Meet and establish regular touchpoints with internal stakeholders and external partners
- Build 6 month ASO Marketing Plan that defines priorities, audiences, content themes and campaign structure
- Learn MarTech stack and being leading air cover campaigns and scheduling quarterly events
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While platforms like Vida Health also serve similar markets, the large number of prediabetic (88M) and diabetic (30M) Americans presents a significant opportunity for growth. Along with its significant funding round in 2021 fueling its efforts to expand the reach of its telehealth-powered diabetes reversal treatment. Positioning the company for widespread adoption and continued success in addressing this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(Co-Founder & CEO)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company within the software, telecommunications, and government sectors. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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