Influencer Marketing Manager, CookUnity
$68-78k
Eligible for a bi-annual performance bonus
1 day a week in office
Ready-meal delivery marketplace
Job no longer available
Ready-meal delivery marketplace
501-1000 employees
Job no longer available
$68-78k
Eligible for a bi-annual performance bonus
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 3+ years of professional experience in influencer marketing in DTC brands
- Existing influencer network that you can tap on Day 1
- Someone who is very organized, analytical, and detail-oriented
- Someone who is creative and understands the process of content creation
- A strong communicator and team player
- A quick learner and able to learn new platforms
- Someone eager to learn and excited by a high-volume work environment
- Someone with experience in using data analytics/visualization platforms, and/or Creator management platforms
What the job involves
- The role lives in the Growth Marketing team and is responsible for recruiting, onboarding, scaling, and retaining our brand-aligned influencers
- Our main objective is to turn influencer marketing into the #1 channel for acquisition and you’ll be the person leading these efforts
- Cross functionally, you’ll be working with our Campaign, PR, and Data team developing briefs, strategies, and KPIs to understand trends and impact revenue
- Source new influencers and manage day-to-day communication with paid influencers and affiliate marketing partners who align with brand and marketing objectives
- Update daily and weekly reporting across various key performance indicators including engagement, reach, customer acquisition cost and more
- Develop influencer-oriented campaigns
- Develop best practices to share with influencers to iterate on new campaigns
- Assists with campaign execution involving asset approval, caption copy, and creation of briefs that ensure compliance with brand guidelines
- Manage product fulfillment and influencer payment on a timely basis
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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