Associate CRM Development Director, TripleLift
$140-170k
Omnichannel advertisement marketplace
Be an early applicant
Omnichannel advertisement marketplace
201-500 employees
Be an early applicant
$140-170k
201-500 employees
Company mission
To elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
Role
Who you are
- Bachelor's degree in Computer Science, Information Systems, Business, or a related field required
- 5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrations
- Salesforce Administration Required
What the job involves
- The Associate Director, CRM Development plays a critical role in architecting and scaling the technology foundation that powers TripleLift's go-to-market engine
- In this position, you will serve as the primary owner and developer of our Salesforce org - driving everything from custom object builds and workflow automation to data integrity, integrations, and platform governance
- Beyond SFDC, you will own and manage our full GTM tech stack — including Outreach, Gong, MediaRadar, and other tools — making deliberate architectural decisions about how these systems connect and interact, while also owning vendor relationships, ensuring data integrity and revenue reporting standards, and enabling our Sales, Revenue Operations, and Account Management teams to operate at peak efficiency
- You will partner closely with Revenue Operations, Sales leadership, and cross-functional stakeholders to translate business requirements into scalable technical solutions - ensuring our systems evolve in lockstep with how we go to market
- This is an exciting opportunity for a technically deep, business-minded developer who wants to own a high-impact stack end-to-end, build meaningful infrastructure from the ground up, and play a central role in accelerating revenue growth at a leading programmatic advertising company
- Own end-to-end Salesforce development, including custom objects, Apex, Lightning Web Components (LWC), flows, validation rules, and other platform configuration across Sales & Service Cloud and any integrated products
- Architect, build, and maintain integrations between Salesforce and the broader GTM tech stack — including Outreach, Gong, MediaRadar, and other revenue-facing tools — ensuring clean, reliable data flow across systems
- Partner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deployment
- Govern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy that support accurate reporting and forecasting
- Evaluate, implement, and optimize new GTM technologies, serving as the internal subject matter expert on tool selection, vendor management, and platform roadmap
- Proactively monitor platform health across the GTM tech stack, triaging and resolving issues as they arise and managing bug fixes through their full lifecycle from identification through resolution
- Partner with BI/Data teams to surface Salesforce data in downstream reporting tools (e.g., Snowflake, Omni), and support initiatives to connect BI tooling to CRM infrastructure
Our take
In order to survive in the digital age, businesses must now market their brand through omnichannel digital advertisement formats. However, building the technological infrastructure for omnichannel advertisement can be a convoluted process, with businesses having to liaise with multiple DSPs and publishers, and work with different software integrations across multiple platforms.
TripleLift is an omnichannel advertisement marketplace that aims to help businesses build advertisement campaigns across online video, CTV, display, branded content, and native formats within a single marketplace. The company partners with digital media publishers, DSPs, brands, and software companies to provide everything businesses need from analytic and engagement tools to the advertisement content itself.
There are many tech startups aiming to tackle the challenges of omnichannel advertising, and TripleLift has recognized that businesses seek operations from many of these providers, helping to reduce the complexity of marketing campaigns by connecting all parties within a single marketplace. Ultimately, this approach helps the company not only serve businesses and their marketing campaigns but also match the service providers with clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2015
$10.5m
SERIES B
Mar 2014
$4m
SERIES A
Total funding: $18.7m
Company benefits
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
Company HQ
Flatiron District, New York, NY
Leadership
Eric Berry
(Board Member & Co-Founder)Associate of Simpson Thacher & Bartlett LLP from 2008 to 2010. Worked on Product Architecture and Client Services for AppNexus from 2010 to 2012.
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