Head of Demand Generation, Lumafield
$190-225k
+ Equity
X-ray CT platform for engineers
Be an early applicant
X-ray CT platform for engineers
101-200 employees
Be an early applicant
$190-225k
+ Equity
101-200 employees
Company mission
To revolutionize the way engineers work through its X-ray CT platform.
Role
Who you are
- This role requires exceptional quantitative skills and the ability to make decisions grounded in data
- You’ll be deeply fluent in business intelligence tools, marketing automation platforms, and CRM systems, building attribution models and dashboards that keep the entire go-to-market organization aligned and accountable
- 10-15 years of experience in B2B marketing, with at least 5 years in a senior leadership role owning demand generation or revenue marketing
- Proven ability to lead and grow a high-performing team—comfortable managing both strategic direction and day-to-day execution
- Successfully scaled at least one company through aggressive early growth stages
- Exceptional quantitative skills, with expertise in business intelligence tools (e.g., Tableau, DataBricks) and marketing automation platforms (e.g., HubSpot, Marketo)
- Strong command of marketing analytics, attribution modeling, and ROI measurement
- Deep understanding of enterprise marketing, account-based targeting, and full-funnel campaigns
- Track record of building integrated revenue marketing programs that deliver measurable business results
- Skilled at connecting creative storytelling with rigorous demand generation and funnel optimization
- Experience leading cross-functional campaigns involving brand, content, comms, and product marketing
- Comfortable working closely with senior executives and influencing at the leadership level
- Excited to look beyond tried-and-true demand generation tactics and adopt new techniques and AI-enhanced tools
- Passionate about shaping the future of manufacturing and bringing breakthrough technology to market
What the job involves
- Lumafield is seeking a Head of Demand Generation to design and lead the strategies that will fuel our next stage of expansion as a fast-growing series C startup. This is a high-impact leadership role for a builder who thrives at the intersection of creativity, analytics, and execution—and who can scale a category-defining technology company
- You’ll lead an existing revenue marketing team and have the opportunity to grow it further. You’ll own our growth engine end-to-end: from identifying high-potential markets and channels, to designing campaigns that convert, to building the measurement frameworks that guide investment
- Your work will integrate demand generation and account-based marketing into a unified strategy aligned tightly with sales and customer success
- This role reports to Lumafield’s Head of Marketing and is based at our San Francisco office, where our team works together in person every day
- Backing up the revenue marketing organization is a well-resourced marketing team and an outstanding brand with extraordinary reach. We publish content that our target audience loves—social campaigns that earn millions of views, collaborations with leading science and engineering figures, and high-profile features in outlets like the Financial Times, the New York Times, and Fast Company
- You’ll have the opportunity to channel that reach into a unified go-to-market strategy that drives awareness, pipeline, and revenue growth
- Define and execute Lumafield’s demand generation strategy to deliver sustained pipeline and revenue impact
- Lead, mentor, and expand a high-performing growth marketing team, managing both in-house talent and external agencies
- Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking
- Oversee marketing analytics, BI dashboards, and reporting to provide actionable insights across marketing, sales, and customer success
- Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs
- Partner with product marketing to develop positioning and messaging that drive adoption in existing and new markets
- Collaborate with sales leadership on account-based marketing programs targeting high-value prospects
- Align revenue marketing with content and PR campaigns to maximize reach and impact
- Manage the revenue marketing budget and allocate resources based on quantitative performance analysis
- Embrace cutting-edge AI-powered marketing tools and run fast experiments to evaluate new processes
Our take
The successful design of a product depends on the intricate work of engineers, and the more information product engineers have about an object, the more they can understand how to improve it. However, this can be difficult when many object details can only be found inside them, raising the question of how product designers could benefit from X-ray CT technology.
Lumafield provides an X-ray CT platform for engineers, helping them gain visibility into the interior details of objects and materials. The platform consists of an easy-to-use hardware scanner supported by cloud-driven analysis software, helping engineers solve challenges at every stage of the product development process.
Whilst product development engineers already have software and hardware tools for optimizing their products, these often neglect the interior intricacies of objects, and Lumafield has been smart to recognize this. By improving the visibility engineers have into the pores, voids, and cracks of design materials, the company helps designers explore new techniques with confidence, minimize expensive molding and casting failures, and stay ahead of quality standards.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2025
$75m
SERIES C
Sep 2022
$35m
SERIES B
Total funding: $152.5m
Company benefits
- Health, vision, & dental coverage
- Paid parental leave
- Equity package for all full-time employees
- Flexible vacation policy
- Mental health & wellness perks
- Catered lunches & full kitchen
- Retirement savings
- Financial wellness education
- Company & team events
Company HQ
North Cambridge, Cambridge, MA
Leadership
Eduardo Torrealba
(Co-Founder & CEO)Experience as co-founder and CEO of Oso Technologies, and Director of Engineering for Formlabs.
Salary benchmarks
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