Principal Growth Marketing Manager, Snorkel AI
$186-275k
1+ day a week in office
The AI data research lab
Be an early applicant
The AI data research lab
501-1000 employees
Be an early applicant
$186-275k
1+ day a week in office
501-1000 employees
Company mission
To empower everyone to solve their most impactful problems through data-centric AI.
Role
Who you are
- You're not a traditional demand gen marketer — you're the next evolution. You think in growth loops, not linear funnels
- You're as comfortable writing a compelling campaign brief as you are digging into conversion data or spinning up a new experiment in your marketing stack
- You have strong opinions about why most B2B marketing is broken and a track record of doing it differently
- You're drawn to technical products, energized by fast-moving teams, and motivated by building something genuinely new
- 8-10 years of experience in growth marketing, demand generation, or performance marketing — ideally in B2B technology, developer tools, or AI/ML
- A track record of building and scaling programs that directly and measurably drive pipeline and revenue, not just top-of-funnel vanity metrics
- Experience moving beyond traditional MQL models toward signal-based, intent-driven, or product-led growth motions
- Deep comfort with data — you can build dashboards, run experiments, and make resource allocation decisions grounded in analytics
- Hands-on proficiency with modern marketing and sales tools (e.g., Salesforce, Marketo/HubSpot, 6sense or Demandbase, Google Analytics, Looker) and a willingness to adopt AI-powered tooling
- Experience with account-based marketing strategies targeting enterprise or highly technical buyer personas
- Strong creative instincts — you can develop campaigns that feel fresh, relevant, and authentic to developer and data science audiences
- Comfort operating in ambiguity and moving fast in a high-growth startup environment
- A genuine passion for AI and an understanding of (or eagerness to learn) the AI/ML landscape, including benchmarks, model evaluation, and data-centric AI
What the job involves
- The Marketing team at Snorkel AI powers the engine behind our brand, community, and go-to-market success. We work cross-functionally with product, sales, and customer teams to build awareness, generate demand, and create experiences that bring our mission — helping frontier labs and enterprises put AI to work with better data — to life
- We're looking for a Principal Growth Marketer to reimagine how Snorkel AI generates and accelerates pipeline
- This isn't a traditional demand gen role — it's a modern, full-stack growth position for someone who blends creative storytelling with rigorous experimentation and data fluency
- You'll build programs that go beyond paid campaigns and MQL handoffs, leveraging product signals, community engagement, thought leadership, and AI-native tooling to reach technical buyers in ways that feel authentic and high-signal
- You'll sit at the intersection of marketing, sales, and product to architect growth motions that are as innovative as the technology we build
- Modern Growth Strategy: Design and own a growth engine that goes beyond traditional demand gen — blending paid, organic, product-led, and community-driven channels into a cohesive, always-on pipeline machine
- Creative Campaign Development: Conceive and launch campaigns that cut through the noise with technical audiences — think benchmark drops, interactive data playgrounds, developer-first content, and viral research moments, not just gated whitepapers
- Experimentation & Optimization: Run rapid, structured experiments across the full funnel. A/B test everything from ad creative and landing pages to email sequences and conversion flows. Let the data decide
- Signal-Based Pipeline Generation: Move beyond MQL-centric models. Build intent-based and signal-driven programs that surface and engage high-fit accounts using product consumption data, research engagement, and third-party intent signals
- ABM & Personalized Outreach: Partner with sales to run sophisticated, multi-touch ABM plays targeting enterprise and frontier lab accounts with relevant, timely, and genuinely useful content
- Analytics & Attribution: Partner with Marketing Ops on growth dashboards and reporting. Build a clear picture of what's working, where pipeline comes from, and how to allocate resources for maximum impact
- AI Tooling: Leverage modern AI tools to scale programs efficiently. Bring a builder's mindset to marketing infrastructure
- Cross-Functional Growth Loops: Collaborate with product marketing, research, content, and sales to create compounding growth loops where great research fuels great content, which fuels great conversations, which fuels great deals
Our take
Demand for AI is increasing in almost every industry, but the machine learning that fuels it is tedious to set up. In order to train machine learning algorithms, training data must be labelled manually, and this contributes to expenses in time, money and resources when integrating AI within a business.
Snorkel AI develops programmatic approaches to data labelling in order to automate the setup process of machine learning and decrease the required timeframe for a business to begin providing AI services. In addition to these automated data categorization services, the company also integrates data training, management, and analysis into a unified AI-deployment platform.
The complex computer science behind AI setup has resulted in many businesses without computer science backgrounds being left behind, and Snorkel AI has set this as their target audience. And recently, the company raised some serious funding which it plans to use to expand the company;'s engineering, research, and go-to-market efforts.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
May 2025
$100m
SERIES D
Aug 2021
$85m
SERIES C
Total funding: $235m
Company benefits
- Health: Snorkelers and their dependents are covered by comprehensive medical, dental, and vision plans.
- Wellness: All Snorkelers get a yearly wellness stipend to use on anything related to health and well-being.
- PTO and rest days: We provide unlimited personal time off so you can find your work-life balance. Plus, two company-wide rest days per quarter in addition to company holidays.
- One global team: From our headquarters in Redwood City, CA, to regional offices in San Francisco and New York, we work together as one global team.
- Events: Get to know your fellow Snorkelers outside of work! We host regular events and learning opportunities for our teams across our offices and virtually to connect, have fun, and grow.
- Family leave: Snorkel offers generous parental leave for both birthing and non-birthing parents based on eligibility.
Company HQ
Centennial, Redwood City, CA
Leadership
Alex Ratner
(Co-Founder & CEO)Studied at Harvard and received a PhD from Stanford. They are also an Assistant Professor at the University of Washington.
Salary benchmarks
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