Senior Manager of Ads Product Marketing, Pinterest
Measurement
$158.9-327k
+ Equity
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Be an early applicant
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Be an early applicant
$158.9-327k
+ Equity
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 10+ years of total experience in advertising with 5+ in product marketing at a fast growing ad tech company
- Bachelor’s degree in Marketing, a related field or equivalent experience
- Expertise in digital ads measurement and the broader ads ecosystem
- Experience working with a variety of measurement tools, platforms and partners (including web analytics, mobile measurement platforms, etc)
- Expertise working with a variety of media measurement tools and methodologies (including incrementality/lift testing, geo experiments/matched markets, a/b experiments, multi-touch attribution, media mix modeling, etc)
- Experience leading a team of product marketers or similar roles
- Experience in online brand and performance advertising with a deep understanding of the advertising landscape; subject matter expertise of advertising measurement, privacy, and analytics solutions preferred
- Sharp eye for detail and proven project management and operational skills
- Keen ability to translate complexity into simple, clear communication and approach
- A passion for Pinterest!
What the job involves
- As a Senior Manager, Ads Product Marketing - Measurement, you and your team of ads product marketing managers are responsible for helping advertisers measure the impact of Pinterest media by shaping our portfolio of 1P and 3P measurement solutions
- You will partner closely with product leadership to set the measurement vision, strategy and roadmap, and enable your team to land the latest innovations in-market
- You will own the development and evolution of our measurement narrative and drive cross-functional alignment throughout the go-to-market process
- Lead a team of talented ads product marketing managers who are responsible for:
- Shaping our product direction through market analysis, research and close collaboration with Product, Engineering, and Design teams
- Defining positioning, go-to-market messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
- Assessing the capabilities and value proposition of our advertising solutions through strategic, qualitative, and quantitative analysis
- Developing market expertise to inform business requirements for new products
- Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
- Driving cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly
- Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
- Educating and inspiring internal and external teams on Pinterest’s solutions for advertisers and partners alike
- Building close XFN partnerships across Product, Engineering, Business Development, as well as Sales, Marketing, Communications, PR and Legal
- Oversee our portfolio of 1P measurement solutions (including Conversion Lift, Brand Lift, A/B Testing and more)
- Help advertisers maximize the performance of their media by overseeing programs designed to drive adoption of measurement and signal setup best practices (across web and app)
- Ensure media performance can be measured accurately in the platforms advertisers use to make bid and budget decisions
- Spearhead initiatives that advance key business objectives, leveraging privacy-enhancing technologies
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
SoMa, San Francisco, CA
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
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