Senior Marketing Manager, SourceDay
Supply chain management platform
Be an early applicant
Supply chain management platform
21-100 employees
Be an early applicant
21-100 employees
Company mission
SourceDay's mission is to rebuild trust between manufacturers, distributors, direct-to-consumer businesses, and their suppliers.
Role
Who you are
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Experience: 7-8 years of professional marketing experience, preferably in the B2B SaaS industry. Supply Chain or related experience is a plus
- Proven track record in planning and executing successful marketing campaigns across multiple channels
- Strong knowledge of marketing tools, CRM platforms, and analytics software. Wordpress, Adobe Creative Cloud, SFDC, and Marketo preferred
- Excellent verbal and written communication skills with a creative flair
- Strong analytical and problem-solving skills, with the ability to interpret data and make strategic decisions
- Exceptional interpersonal and soft skills, including the ability to collaborate, build relationships, and influence cross-functional teams
- Highly organized with excellent time-management abilities to meet deadlines in a fast-paced environment
- Enthusiastic and self-motivated, with a proactive approach to tackling challenges
What the job involves
- We are looking to add a talented senior marketing manager to help guide and execute our go-to-market strategy. The ideal candidate will have a strong experience in content marketing and campaign management, with the ability to craft strategy and execute operationally. Passionate, creative, and organized, this candidate is a quick learner, relentless problem-solver, and loves collaborating with others to create great content and badass campaigns that drive pipeline and revenue
- Reporting directly to the head of marketing, the Sr Marketing Manager will work cross functionally with sales, marketing, CS, and product colleagues and contractors to ensure on time, high quality delivery of campaigns and programs
- Content Marketing:
- Develop and manage the website roadmap, in order to grow site traffic and increase site conversion. Manage contractors and choreograph delivery of content requests from a variety of internal teams
- Collaborate with executives and contractors to on build and execute our GEO and AEO strategy
- Develop and manage our organic social media strategy and content calendar. Ensure consistent publication of posts that drive follower growth and quality audience engagement
- Own our email marketing strategy, to drive continuous improvement in email performance across a variety of email campaigns to customers, prospects, and partners. Monitor email deliverability and database hygiene
- Work with marketing colleagues to deliver integrated marketing campaigns that drive brand awareness, target audience engagement, and quality conversions
- Analyze website, email, and organic social media performance metrics. Synthesize results into actionable insights that improve site traffic, target audience engagement and early pipeline
- Collaborate with cross-functional teams to align marketing programs with go-to-market strategies and quarterly goals and objectives
- Marketing Communications:
- Craft compelling messaging and content for various channels, including email campaigns, press releases, social media, website, and more
- Oversee the creation and execution of thought leadership materials, including white papers, blogs, and customer case studies
- Manage relationships with external agencies and vendors to ensure brand consistency, on-time delivery of campaigns and assets, and high-quality deliverables
Our take
SourceDay provides companies with supply chain management software which automates communication between buyers and suppliers and integrates with any ERP (enterprise resource planning) system.
Founded in 2013 and already well established, SourceDay’s growth predates the current supply chain crunch, which is feeling the effects of growing demand, labor shortages, and geopolitical issues.
That being said, the fact that the company has completed a number of major funding rounds since 2020 highlights that it’s in a strong position to capitalise on a turbulent market. The company is now eyeing a period of rapid growth, partnering with companies like cloud-based Accounts Payable solution Medius to accelerate supply chain management operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$31.5m
SERIES C
Apr 2020
$12.5m
SERIES B
Total funding: $54.8m
Company HQ
The Arboretum At Great Hills, Austin, TX
Leadership
Tom Kieley
(Co-Founder & Member of the Board of Directors)Previously worked as Global Account Manager at Actian Corporation, and was Enterprise Channel Manager at Assure Software. Also co-founded RightGift.com.
Clint McRee
(Co-Founder)Previously worked as an Account Executive at Appirio, and as Major Account Manager at Rally Software.
Salary benchmarks
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