Social Media & Content Manager, Huel
$120-140k
More information about location
3+ days a week in office (Dumbo, NY)
Plant-based convenient food products
Be an early applicant
Plant-based convenient food products
501-1000 employees
Be an early applicant
$120-140k
More information about location
3+ days a week in office (Dumbo, NY)
501-1000 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- This role is best suited to someone with 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Not someone who “understands social”, but someone who lives in it
- Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice
- Global mindset. You understand what makes content resonate in the US and appreciate that great global social isn't one-size-fits-all. You're confident adapting ideas across markets, spotting opportunities to scale what's working, and balancing local relevance with a consistent global brand
- Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why
- AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel-ready copy
- Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience insight into formats and series that travel across markets, particularly as we continue to grow our presence in the US
- Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow. Managing decline at a big brand isn’t the same as growth, and we’re looking for the latter
- Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage
- Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions
What the job involves
- Own Huel's organic social strategy end to end. Lead our global brand voice and create content that grows reach, sparks engagement and drives meaningful growth
- This role is part of Huel's Brand team, shaping how we show up in culture and across social for a global audience
- While you'll play a key role in strengthening our presence in the US, you'll also help drive our global social strategy, ensuring our content resonates across markets
- A key part of the role will be identifying opportunities to adapt and scale successful ideas between the UK and US, while staying true to the Huel brand
- Sitting at the intersection of brand, content and community, you'll own the strategy behind our organic social channels, setting the standards for what great looks like and driving meaningful growth
- Working closely with Brand Experience & Community, Creative & Performance, and Production, you'll turn insights into content that captures attention, builds community and grows our brand globally
- It's a role for someone who can connect strategy to execution, understands how audiences differ across markets, and knows how to adapt content without losing the essence of the brand
- Here's a glimpse of what you'll be involved in:
- Be the driving force behind Huel's organic social presence, owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, strengthen our presence in the US, and identify opportunities to scale successful content across both the US and UK
- Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks
- Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most
- Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted
- Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets
- Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share
- Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting
- Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond
Application process
- We usually respond within two weeks
Our take
Huel began as a provider of plant-based shake powders, but has since expanded its range to include ready meals, bars, and drinks. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. In an exciting move for the company, it was acquired by Danone in a €1B deal. Since being acquired in early 2026, the company has released a high-protein ramen, and doesn't look set to slow down on releases or growth anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
SERIES B
Oct 2018
$27.1m
SERIES A
Total funding: $51.1m
Company HQ
Tring, UK
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.
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