Senior Growth Marketing & Ops Manager, Grafana Labs
Sales-Assist
$196-235k
OTE
+ Equity
Organization monitoring, visualization and observability platform
Job no longer available
Organization monitoring, visualization and observability platform
1001+ employees
Job no longer available
$196-235k
OTE
+ Equity
1001+ employees
Company mission
To unite data, no matter where it lives, and empower its users to analyze, take action, and make smart decisions.
Role
Who you are
- Experience: 3+ years in growth marketing, demand gen, RevOps, or a related role with a focus on the intersection of PLG and Sales. You probably have worked for a devtool company that has a large scale of OSS or freemium users
- Technical Skills: You can write SQL. And have become a power user of tools like tray.io/zapier/clay/etc
- Analytical Expertise: Strong ability to interpret product usage data and translate insights into actionable strategies
- Collaboration: Proven track record of working closely with sales and RevOps teams to drive shared outcomes
- Mindset: you resonate with the ideas presented in this blog post on the role of a ‘GTM Engineer’ and you can craft a strong narrative how you’ll become this person in your first 6 months
What the job involves
- We are looking for a Sr. Growth Marketing and Operations Manager to drive the success of our Product-Led Growth (PLG) sales motion
- In this role, you will be at the intersection of marketing and sales, creating a repeatable pipeline for our Velocity Sales team using data, automation and GTM-know-how
- Reporting to our VP Growth and Self-Serve, you will be joining a hybrid Product and GTM org focused on growing our freemium base, month-to-month revenue and scaling our Velocity (PLG) Sales business - this is not a cookie cutter role
- Develop and maintain a consistent pipeline from our self-service business for the Velocity sales team by focusing on high-intent users and delivering personalized, value-driven outreach
- Connect and optimize tools for data enrichment, automation, and generative AI to build a sales-assist machine
- Enhance engagement with customers and freemium users through automated and hyper-targeted campaigns and refined messaging
- Own the performance analytics of your funnel and campaigns
- Pipeline Development: Identify and prioritize high-potential users to engage with the Velocity sales team
- Operations and Automation: Figure out what should be automated vs have a human in the loop. You’ll do this by partnering with RevOps, MarketingOps and Data Teams and using tools like Rudderstack, HighTouch, Clay, Clearbit, LLM du jour, Salesforce…ugh, and whatever you think is necessary.
- Product Usage Analysis: Analyze product usage data to identify key engagement opportunities and campaigns (Grafana)
- Campaign Management: Create, automate, and manage campaigns to drive engagement and conversions using tools like Customer.io and Intercom
- Sales Collaboration: Work closely with the Velocity Sales team to refine messaging and ensure seamless coordination
- Performance Tracking: Partner with the relevant leaders to monitor and report on critical metrics, including funnel health, message engagement, and pipeline performance
Our take
Observability plays a crucial role in software development, where dashboards are pivotal for monitoring the health of IT infrastructure across an organization. However, for developers, the frustration of spending unnecessary time navigating between different dashboards to find the latest information detracts from valuable programming time.
Grafana collaborates closely with its clients to create customizable observability platforms, striving to enhance efficiency in observability. Its offerings include cloud-based data structures, dashboards, API plugins, and collaboration tools. Currently, FGrafana boasts over 21M active instances and approximately 10M users globally, with a customer base exceeding 2,000, including prominent names like Bloomberg, PJ Morgan Chase, eBay, PayPal, and Sony.
While Grafana provides free plans with a simplified tool package, the Grafana Enterprise Stack offers customized observability solutions on a monthly subscription basis. The company's ongoing strategy revolves around continually improving Grafana to meet users' demands, enhancing functionality with each iteration, and fostering community engagement by enabling users to share their Grafana dashboards with the broader open-source community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2024
$270m
SERIES D
Apr 2022
$240m
SERIES D
Total funding: $805.2m
Company benefits
- Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
- Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
- Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
- Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
- Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
- Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
- Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
- Fond Perks: Grafanistas across the world receive access to Fond, a platform that provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness
- Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
Company values
- Share openly and default to transparency
- Respectfully empowered
- OSS is in our DNA
- We keep our commitments
- Seek diverse perspectives
- Don't let perfect get in the way
- Help each other thrive
Company HQ
Financial District, New York, NY
Articles
Leadership
Raj Dutt
(Co-Founder & CEO)Currently a Board Member at NSONE. Previously founded Voxel where they served as the CEO for 12 years. They also served as the Senior Vice President of Technology at Internap Network Services.
Torkel Ödegaard
(Co-Founder)Graduated from Mälardalen University with a Master's in Computer Science. Founder of Coding Instinct. Previously worked as a Consultant at H&M, Avega, and Ebay.
Anthony Wood
(Co-Founder)Previously worked at Visa and Voxel as a Senior Systems Engineer. They also have Systems Engineering axperience at PalVision and iiNet.
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