Marketing Director, Kasheesh
$145-165k
Plus equity
Split any online payment across multiple debt and credit cards
Be an early applicant
Split any online payment across multiple debt and credit cards
21-100 employees
Be an early applicant
$145-165k
Plus equity
21-100 employees
Company mission
To make payments more flexible.
Role
Who you are
- 5+ years of experience at a fast-growing startup, ideally in fintech or payments
- Prior experience scaling a marketing function and managing a high performing team
- Proven track record running and measuring growth campaigns including paid social and email
- Experience with tools like Notion, Canva, and Google Slides
- Ability to be both strategic and tactical
- Bonus points if you’ve worked across both B2C and B2B channels
- We’re excited to meet candidates who are passionate about their work and ready to contribute to our mission
What the job involves
- Learn the ins and outs of our business and current marketing efforts
- Set the strategic vision for our marketing efforts including the best way to position our brand long-term
- Develop our go-to-market strategy
- Launch marketing campaigns that drive real traction
- Build frameworks and metrics to measure what’s working and what’s not
- Write blog posts and make sure our website is optimized for SEO
- Create content centered around improving financial literacy
- Work closely with Product and Customer Success to make sure our messaging reflects product updates, user feedback, and the constraints of our banking partner
- Help with fundraising and PR by creating pitch decks, refining narratives, managing media outreach and prepping our team for public speaking engagements
- Devise brand messaging that reaches both customers and partnersIdentify needs and build a team that will support our growth efforts
- Mentor junior team members and identify opportunities for their growth
Application process
- While the interview process may vary by role, the typical framework includes: an application, an HR interview, a peer interview, a hiring manager interview, a case study, and founder interviews
Our take
Buy Now Pay Later services have become more popular in recent years, but there is now discourse surrounding their potential to contribute to debt spirals and credit damage. Kasheesh offers an alternative to BNPL with software that empowers customers to split online payments across multiple debit and credit cards.
Kasheesh’s web browser extension lets online shoppers split payments across debit, credit and even gift cards without paying fees or interest. It generates a one-time card for each transaction to ensure maximum privacy, and is an attractive option to people budgeting to avoid overdrafts and credit card overuse.
It’s a smart pitch as well as a unique one, inserting itself in payment cycles before debt and fees can be accrued. As of February 2023, the company had facilitated over $40 million in transactions mostly through organic growth, indicating a hunger for BNPL alternatives within the payments sector.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2023
$3.5m
SEED
Jun 2022
$5.5m
SEED
Total funding: $9m
Company HQ
Flatiron District, New York, NY
Leadership
Sam Miller
(CEO)Active investor, supporting companies such as JOI, BowLock and Latch. Has worked as Managing Partner for Cake Capital, CMO at Vetter and Director of Dreamit.
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