Product Marketing Manager, Wealthsimple
Banking & Loyalty Programs
Professional investing services made simple
Job no longer available
Professional investing services made simple
1001+ employees
Job no longer available
1001+ employees
Company mission
To help everyone achieve financial freedom.
Role
Who you are
- 5+ years of experience in marketing in technology organizations that have experienced hyper-growth
- You’re a great cross-functional collaborator who brings out the best in others, enabling them to do their most impactful work
- You have a demonstrated track record of developing go-to-market plans, helping to shape positioning, and working to bring that positioning from theoretical (in a doc) to practical (on a surface)
- You are comfortable diving into client behaviour data to find pockets of demand and growth, and manage campaign results to assess impact and incrementality, as well as make recommendations as to how these results should shape future actions
- You are capable of managing interdepartmental relationships, ensuring that all stakeholders are working off the latest/updated information, that their questions are answered quickly, and that they are delivering on their plans on time and in a coordinated fashion across channels
- You are detail oriented, ensuring that all marketing materials produced (by yourself and by others) are accurate and aligned with the overall positioning of the product or feature
- You have experience in tech companies where customer and data insights guide your decisions
- You bring qualitative analytical abilities and are familiar with A/B testing
- You thrive in a fast-paced environment with a bias towards action
- You go above and beyond to seek out growth opportunities for the business, for your discipline, and for yourself
- You are a challenger. You don’t take things at face value and questions status-quo assumptions like “well, we’ve always done it this way” or “someone is doing it this way, so…” because you're constantly looking to optimize and level up both the business and those around you
- You have an optimistic mindset and default to “Challenge or problem? Good. Let me find an opportunity to solve it”
What the job involves
- We are looking for a client-obsessed Product Marketing Manager to support our Product Marketing Lead on efforts across our Banking (Cash) & Loyalty Program product lines
- Product Marketing is responsible for taking product features and launches and building them into cohesive narratives and integrated campaigns delivered across marketing and in-product surfaces, while also connecting with clients to share back what is working and what other opportunities exist
- We build connected go-to-market strategies, explore our next opportunities, and build and maintain cross-functional relationships to influence change in our business
- You'll bring a passionate growth oriented mindset to help execute campaigns in this regard - working cross-functionally to bring the right value proposition, positioning, messaging, channel strategy and growth plans to life
- You’ll work directly with a Product Marketing Lead on some of our most critical and innovative initiatives, interfacing cross-functionally with other teams from Product Management, User Experience, Growth, Brand, Data Science, Engineering, Legal, and more
- Support on our biggest Go-To-Market initiatives: ensuring that the launch runs smoothly by managing the executional details across multiple stakeholders. This includes managing legal reviews, collaborating with stakeholders as we build positioning into marketing materials across all touchpoints, ensuring our data science teams are set up to track the success of our campaign, and summarizing & sharing out results
- Lead smaller Go-To-Market initiatives: learn the ropes and gain experience in forming the launch strategy for your own campaigns, from shaping positioning and go-to-market plans, to leading execution across all teams and touchpoints
- Drive more client insights: develop and execute client research initiatives, and dive into our internal data to find patterns and growth opportunities, and then champion those learnings across relevant teams to drive action. Become the voice of our clients and trusted advisor to inform product positioning, brand differentiation, content creation and external communications
- Lead new experiments: design, execute and track results for new experiments (we love to find scrappy ways to test if a bigger bet is worth making) aimed at suggesting ways to change our fundamental product and marketing operations
- Help us develop a deeper understanding of the market and ecosystem (including clients, competitors, policymakers, news media, and the government) by taking on regular market and competitor scans
Our take
Wealthsimple is one of a crop of robo-advisors trying to democratize investment management. These companies are disrupting the industry by automating many of the processes involved in investment removing the need for human advisors.
But while other so-called robo-advisors are focused on courting the high end of the market, Wealthsimple is trying to provide the same types of tools and advice to all users, regardless of the amount they have to invest.
Wealthsimple does have higher fees than some other robo-advisors such as Betterment and Charles Schwab. However, the company believes that it provides a more user-friendly platform, tailored to millennials who will be attracted to Wealthsimple due to its ease of use and social impact offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2021
$522.1m
LATE VC
Oct 2020
$87m
LATE VC
Total funding: $820.9m
Company benefits
- Retirement savings matching plan through Wealthsimple Work
- Company equity for full-time employees
- Access to Premium Client perks, including personal finance learning & advice and a boosted interest rate on deposits
- Paid parental leave (6 months topped up to 100% of salary)
- 20 vacation days per year
- 90 Days Away program
- Top-tier health benefits
- Life & disability insurance
- Generous sick and mental health days
- Employee resource plan including services like RMT, psychology, and physiotherapy
- Up to $5,000 per year for mental health supports
- Gender Affirmation benefits
- Up to $1,500 per year for professional development
- Up to $1,500 per year for wellness and home office expenses
- Employee resource groups
- Social impact hours
Company HQ
Fashion District, Toronto, ON
Leadership
Michael Katchen
(CEO)Previously worked as a Business Analyst at McKinsey and then at Ancestry.com as Country Director for Canada.
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