Lead Product Marketing Manager, Kraken
OTC
Cryptocurrency exchange
Open for applications
Cryptocurrency exchange
501-1000 employees
Open for applications
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 7–10 years of product marketing experience, ideally in crypto, fintech, and/ or trading platforms, with a focus on serving professional, HNWI, and B2B audiences
- Deep expertise in OTC trading and lending as well as Prime offerings — including user psychology, liquidity dynamics, order types, execution strategies, market microstructure — plus knowledge of integrated custody and staking solutions
- Experience marketing to institutional and private client segments, with a strong grasp of their decision drivers and risk considerations
- Proven success launching products and features using market, customer, and behavioral insights
- A customer-obsessed mindset with strong experience in positioning products to different user segments
- Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines
- Track record of crafting powerful, differentiated product narratives that drive engagement and adoption
- Highly analytical and data-driven — comfortable navigating trading metrics to identify trends, uncover insights, and inform go-to-market decisions
- Strategic thinker with strong execution skills—comfortable operating independently and in ambiguity
- Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences
- Passion for helping others grow—supports peers, mentors junior PMMs, and helps raise the bar for the team
What the job involves
- The product marketing team at Kraken drives the success of our platform by crafting strategies that resonate with professional traders and institutions alike.
- Focusing specifically on OTC & Prime, you will play a critical role in advancing product strategy, helping to position Kraken as the end-to-end platform of choice
- Contribute to the OTC and Prime product vision and roadmap: Partner closely with cross-functional teams to shape and execute the OTC & Prime product vision and roadmap. Use customer and market insights to influence strategic direction and ensure we’re focused on delivering the highest value to our users
- Lead product launches: Drive the go-to-market strategy for new product and feature launches. Define and track success metrics such as trading and lending volume growth and client retention to measure the impact of product initiatives
- Elevate the existing product portfolio: Evaluate the performance and positioning of existing products to identify areas of opportunity across OTC trading and lending, custody, and staking
- Craft and evolve product value narratives: Own the development of compelling product positioning, messaging, and packaging strategies that clearly articulate value to our target audiences
- Drive sales enablement: Lead the creation and delivery of sales enablement materials and messaging strategies in collaboration with Sales, Marketing, and Product
- Support Kraken’s ecosystem growth: Architect go-to-market efforts that expand Kraken’s footprint globally. Leverage partnerships, integrations, and product-led growth initiatives to increase adoption and drive customer expansion and retention
- Be a market and customer expert: Conduct deep analysis of customer needs, competitor offerings, and market trends. Share insights regularly with internal teams and use them to inform marketing strategies, product direction, and competitive differentiation
- Champion customer research and insight: Lead discovery and validation work through focus groups, panels, surveys, and user interviews to understand why and when clients choose OTC trading and lending, what risk factors impact behavior, and how experienced traders make platform decisions. Translate qualitative and quantitative insights into actionable marketing strategies that reflect our clients’ priorities and trading behavior
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2025
$500m
LATE VC
Feb 2019
$100m
SERIES C
Total funding: $611.5m
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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