Senior Field Marketing Manager, Axway
25-30% Travel Required
API management platform & IT infrastructure solutions
Be an early applicant
API management platform & IT infrastructure solutions
1001+ employees
Be an early applicant
25-30% Travel Required
1001+ employees
Company mission
To help businesses make good decisions about their digital strategy.
Role
Who you are
- The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners
- They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success
- 5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization
- "Can-Do" attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders
- Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach
What the job involves
- Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation
- Create end-to-end campaigns, determining the right mix of demand generation channels and tactics
- Set, monitor, and review key metrics and results
- Develop and manage strategic field marketing campaigns
- Develop campaign brief – goals, objectives, audience/segmentation, target results, budget
- Project manage the campaign, determining elements, channels, and stakeholders
- Determine appropriate content for the campaign and how those assets will be used across tactics
- Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI
- Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact
- Attend sales leadership meetings and help drive engagement
- Understand sales org and account alignments with reps
- Proactively engage with inbound and outbound business development teams. During your campaign and/or activity planning, clearly define the follow-up and utilization of the business dev teams
- Drive strategic Account-based Marketing (ABM) initiatives
- Determine ABM strategy priorities for each sales team
- Develop campaign, manage rollout, review, and interpret insights for impact
- Become well-versed in the intent data tools and the insights provided. DemandBase One, TechTarget, ZoomInfo, and G2
- Identify partner marketing efforts that are needed to support your assigned sales team
- Event Management
- Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics
- Develop a strong understanding of the target market, personas, and associated buyer journey
- Develop a strong understanding of Axway solutions and related verticals that your sales team is supporting
- Work collaboratively with the other regional marketing leads to develop best practices
Our take
As the digital migration of enterprises accelerates, companies must be increasingly cautious about the safety and security of their data. As part of the transference of data, sensitive information must often pass across multiple old and new technologies, putting it at risk. Axway provides tools that integrate and move data securely.
Ahead of the digitisation curve, Axway’s 20 years of experience in the API management sector has helped it develop several key products. Its Amplify Platform helps companies reduce the complexity of APIs and encourages their adoption. While its Axway B2B Integration platform enables crucial EDI and API integration flows for multinational corporations - which are most at risk of lost, leaked or stolen data.
Through its secure, flexible and compliant tools, Axway helps large companies process tens of billions of dollars annually. Its consistency and ability to keep pace with tech developments is what has enabled Axway to maintain a strong post-IPO position within its sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Personal development plan and training plan
- Private medical insurance with dental included
- Flexible working hours when needed and remote work policy (60% remote work)
- Friendly working environment with experienced professionals
- Potential for growth in an international company
- Extra paid vacation days – 25 days/year
- Open games area – table tennis, sports and more!
- Benefits such as gym access, Bookster, Safari, Amazon – E-library, Udemy platform
- Team-buildings, Fun Day, Christmas Party etc.
Company HQ
Kierland, Phoenix, AZ
Leadership
Patrick Donovan
(Group CEO)Previously CFO at Axway, VP of Finance at iCrossing and Director of Finance at Quality Care Solutions and Optika. Was also a General Accounting Manager at Western Pacific Airlines.
Roland Royer
(Company CEO)Previously the Chief Customer Officer at the company. Before that, they were a Product Manager at sneda and Presales Consultant at COFET.
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