Senior Manager / CRM Content Strategist, Hims & Hers
$145-160k
+ Equity grants of restricted stock (RSU's)
Multi-specialty telehealth platform
Job no longer available
Multi-specialty telehealth platform
1001+ employees
Job no longer available
$145-160k
+ Equity grants of restricted stock (RSU's)
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- 5+ years experience in marketing
- Experience collaborating with multiple stakeholders and ability to independently prioritize on behalf of the CRM team
- Bachelor’s Degree in Business, Marketing, Communications, or related field, or equivalent work experience
- Proven success in driving multiple projects in a fast-paced environment
- Eagerness to be hands-on and proactive
- An in-depth understanding of the healthcare, wellness, or CPG industry a plus
- Understanding of common messaging testing frameworks in email / SMS/app experiences
What the job involves
- In this role, you will lead CRM content initiatives to drive revenue and customer engagement from lead generation through acquisition to winback
- You will own the partnership between cross-functional partners in product marketing, integrated marketing, and editorial to identify emerging content opportunities, including seasonal messaging, and coordinate with Sr. CRM Managers in integrating into triggered comms and batch calendar
- Own the week-to-week batch calendar strategy, lead monthly brainstorming sessions, and coordinate with integrated marketing on creative and content sprints
- Partner with Sr. CRM Managers and editorial team to identify content gaps and opportunities throughout the lifecycle and define how to fill/leverage them
- Lead content and announcement strategy for new product launches
- Spearhead content strategy and partnership with the editorial team for lead generation
- Ensure CRM comms follow all company copy guidelines, and help build copy and tone guidelines specific to email, SMS and push notifications
- Own the ongoing testing strategy to identify which categories and styles of content resonate most with customers and achieve core KPIs
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. The recent launch of an app has helped it grow significantly too. Further, its focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumizing shampoos. Altogether, these moves put the brand in a good position for long-term growth as it looks to scale and evolve even further.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
- Generous PTO: Take the time you need, when you need it - including generous parental leave
- Retirement planning: Take advantage of our 401(k) plan including contribution matching
- Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
- Robust compensation: We offer competitive salary bands and stock options
- Employee discount: Employees can take advantage of product discounts
- Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
- Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(Founder & CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Co-Founder & Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Co-FOunder & Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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