Performance Marketing Manager, Cuyana
$95-120k
More information about location
Retail apparel and fashion
Be an early applicant
Retail apparel and fashion
21-100 employees
Be an early applicant
$95-120k
More information about location
21-100 employees
Company mission
To streamline the e-commerce production chain and go direct-to-consumer to offer high-quality, timeless pieces at attainable prices.
Role
Who you are
- 3-5 years managing Performance Marketing channels with a track record of learning new paid channels quickly. Paid Social campaign management experience preferred
- A team player who thrives in small, start-up, and fast-paced environments
- Strong analytical skills with the ability to analyze large amounts of data and turn it into actionable insights
- Forensic attention to detail with the ability to execute projects from beginning to end
- Experience in GA4 or other similar web analytics platforms is required
- Excellent time management and organization skills with demonstrated ability to prioritize multiple workstreams
- Must be able to work Pacific Standard Time hours
What the job involves
- Cuyana is looking for a Performance Marketing Manager to drive, execute, and optimize performance marketing channels focused on driving customer acquisition
- You will support the CMO and will work cross functionally with several teams to ensure each channel delivers consistent growth while adhering to brand standards
- Channels include Paid Social, Paid Search, Affiliate, and Direct Mail. The ideal candidate possesses strong knowledge of these channels and the ability to deliver results in a fast-paced, data-driven company
- Drive end-to-end strategy and execution of Paid Social and Paid Search channels. This will include optimizing budget, bidding strategy and campaign structure, producing forecasts, managing creative development, weekly/monthly analysis, and results reporting
- Monitor channel best practices, staying abreast of new opportunities to test into
- Develop testing plans to continuously optimize creative, copy, audiences, etc. to further drive campaign performance
- Work collaboratively across Brand Marketing, Creative, Merchandising, and Digital to ensure channel objectives and performance are consistently achieved
- Leverage attribution platforms and measurement tools including Google Analytics, GoogleAds, FB AdsManager, among others for channel optimization and attribution measurement against goals
- Contribute to and help drive effective results in Direct Mail and Affiliate channels
- Strategize growth opportunities on all things quantifiable and performance-oriented
- Monitor, track, and optimize KPIs across all channels and take data-driven action to increase performance
Our take
Cuyana sells premium sustainable women’s fashion items, predominantly leather and loungewear, direct-to-consumer through its ecommerce store. More recently the company has expanded offline to seven brick-and-mortar locations in the US, as well as a travelling showroom.
The company is attempting to disrupt the culture of fast fashion by calling on consumers to buy less, but buy better. It’s a large task to undertake, but Cuyana appears to be making great headway. Already, 40% of its sales are from repeat buyers, indicating a hard core of support from conscious shoppers.
In 2019, Cuyana raised $30 million in series C funding from H.I.G Growth Partners, one of the largest rounds ever for a female owned fashion retailer. It’s this funding which led to the expansion of its physical stores, which are seen more as a marketing hub which further drives online sales.
For further growth, the company will be banking on continued loyalty as well as more visibility in the mainstream. The latter has arrived to some degree in the form of Meghan Markle, who publicly wears Cuyana goods, drawing much more brand awareness.
Keeping true to its sustainability focus, Cuyana has launched a resale programme, where fashion lovers can buy, sell and donate unwanted garments through a plug-in integrated within Cuyana’s online shop.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2019
$30m
SERIES C
Jun 2013
$1.7m
SEED
Total funding: $31.7m
Company values
- Cultivate Community – you are honest, inclusive and always willing to lend a hand
- Create Excellence – you are accountable, decisive and drive for results
- Build & Evolve – you are curious, look to push the status quo by bringing new solutions, and seek feedback along the way
Company HQ
Tenderloin, San Francisco, CA
Articles
Leadership
Karla Gallardo
(CEO)Was an Investment Banking Analyst at Goldman Sachs. Worked in Business Analysis and Strategy at Apple.
Shilpa Shah
(Co-Founder)Formerly Manager of Information Architecture at Walt Disney Parks and Resorts, previously Design Director of Punchcut.
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