Creative Strategist, Cleo

• You have a strong understanding of both creative and performance: you can speak fluently with designers and copywriters, but you also know what CTR, CVR, Hook and Thumb Stop Ratio mean - why they matter and how to influence them
• You’ve worked in or closely with a growth marketing team before, ideally in a B2C or consumer tech environment
• You’re insight-led. Whether from data, research, or instinct, your ideas are rooted in understanding people
• You love creative testing. You’re motivated by hypotheses, not just opinions
• You’re energised by structure: building a testing calendar, mapping performance by asset, running creative retros, and helping the team move faster
• You care about brand, but you’re not precious. You know how to bend the rules to hit the goal

Desirable

• To ensure our growth remains healthy, efficient, and long-term, we’re investing in the one area that has the power to transform our CAC and unlock real scale: performance marketing creative
• Since forming our in-house creative studio, we’ve seen a gap emerge: we no longer have dedicated creative firepower focused on performance, and to help fix it, we’re building performance creative from the ground up
• This role is the first step: a Growth Creative Strategist who lives at the intersection of creative and performance
• You’ll sit on the Growth Marketing team but collaborate as close with that team as the Creative Studio, bringing insights, structure, and creative direction to the work that fuels our most critical user acquisition channels
• Develop and lead creative strategies for paid acquisition channels (Meta, TikTok, YouTube, influencers, connected TV etc.) that drive CPA down and LTV up
• Act as a creative brief-writer, tester, and performance-informed editor, partnering with creatives to get to better concepts faster
• Translate product, audience and market insights into high-leverage creative ideas
• Build a feedback loop between creative and performance data - making testing feel strategic and not just tactical
• Own the performance creative roadmap: what are we testing, why, and what are we learning?
• Work closely with channel owners, PMMs, and creatives to ensure messaging and visuals are aligned with Cleo’s brand but optimized for conversion
• Push for bold ideas, not just safe ones. Champion creative that breaks category norms and earns attention