User Acquisition Marketing Manager, Huckleberry Labs
Contract
$45 - $65 an hour
Sleep plans for every family
Be an early applicant
Sleep plans for every family
21-100 employees
Be an early applicant
$45 - $65 an hour
21-100 employees
Company mission
To create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
Role
Who you are
- 4+ years of relevant work experience
- In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus
- Experience working with an MMP (e.g., AppsFlyer)
- Experience working with data analytics platforms (e.g., Amplitude)
- Experience running lift tests
- Strong analytical and reporting skills
- Technical knowledge and experience setting up conversion tracking
- Excellent sense of accountability and ownership
- A blend of creative and analytical approaches to problem-solving
Desirable
- Comfortable working within a fast-paced environment and leveraging AI tools
- Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment
- ASO experience is a plus
- Experience with Web2App marketing campaigns
- Experience with subscription businesses
- Affiliate marketing experience is a plus
What the job involves
- As a User Acquisition Marketing Manager, you’ll be responsible for successfully executing on our user acquisition strategy
- You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing
- This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world
- This is a 40-hour per week, 12-month contract on a 1099 basis
- Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets
- Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization
- Manage and optimize a multi-million dollar budget across paid media channels
- Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies
- Explore and evaluate user growth opportunities and prioritize by impact
- Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests)
- Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners
- Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance
- Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers
Our take
Global sleep health is in decline, presenting problems for people of all ages but especially for children, and it can be hard for parents to access sleep research in a way that is understandable or can be used in their homes. Huckleberry Labs supplies an app that leverages AI and data science alongside pediatric sleep experts to deliver expert, employable advice to parents.
Founded by parents, the app is primarily a sleep-monitoring system; but it has evolved to include activity tracking and a predictive feature called SweetSpot, which lets parents know optimal nap times given past sleep patterns. Unlike other apps of its sort, Huckleberry is not designed to be monitored continuously. It does not feature competitive aspects such as reward streaks, to avoid all-or-nothing usage and allow parents to feel at ease using the app.
The Huckleberry app is highly rated and has over 5 million users across 179 countries. The company has raised good levels of funding, which are cited to help continue research into categories such as tantrums and screen time, and to hire talent for engineering, marketing, and development teams.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Nov 2021
$12.5m
SERIES A
Jun 2020
$2.5m
SEED
Total funding: $15m
Company HQ
Irvine Technology Center, Irvine, CA
Leadership
Jessica Toh
(Co-Founder & CEO)Former Senior Project Manager of Special Projects at Genesys. Previous experience as Director of Client Solutions at Utopy.
Seng Oon Toh
(Co-Founder & CTO)Co-founder of Linus Health. Venture Partner with Tamarisc Ventures, and Advisor at TMC Group.
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