Staff Data Analyst, Babylist
Strategy Analytics
CA$180-270k
+ Equity + Bonus
SQL
Python
Senior and Expert level
Remote in Canada
Online universal baby registry
Open for applications
Online universal baby registry
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Open for applications
CA$180-270k
+ Equity + Bonus
SQL
Python
Senior and Expert level
Remote in Canada
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- An excellent analytical problem solver who is ambitious to drive tangible business impact and apply data to solve business problems
- A great storyteller and communicator who can build relationships with a diverse set of senior stakeholders, approaching collaboration with a low ego and curiosity
- An influential analyst with strong business and strategic sense, who delights in shaping vague questions into well-defined analyses and data solutions that drive decision making
- A natural leader who loves to upskill their data community and has an established track record of driving team excellence and elevating junior peers
- You have 7-10 years of relevant work experience and a University degree in a STEM related field
- Mastery in advanced analytics techniques and statistical knowledge, with strong experience in SQL and Python
What the job involves
- We are seeking an experienced and highly analytical Staff Data Analyst to join our Data Science & Analytics team
- In this role, you will collaborate closely with the executive and finance teams to support business strategy, financial planning, and the identification of new strategic opportunities
- You will play a key role in delivering actionable insights to drive decision-making and long-term growth
- The power of Babylist is in our product and the long term relationship we have with our users
- We are continuing to improve our core user experience while exploring new ways to better support growing families
- As a Staff Data Analyst, you will own strategic initiatives end to end, influence decision-making, mentor more junior data scientists and analysts, and lead in solving business problems based on Babylist’s evolving strategic outlook
- The ideal candidate will possess a strategic analytics background and the business acumen to own stakeholder relationships with senior executives
- They will also possess the ability to learn new domains and collaborate effectively to draw strategic insights from data using data analysis and statistical tools
- You will report directly to the Director of Analytics
- Work with executive stakeholders to translate their questions and hypotheses into structured analysis that provide insights which will drive strategic decision making
- Lead data initiatives and deliver deep analyses relating to strategic and financial explorations — scoping data for new opportunities, understanding the user landscape, and monitoring business trends
- Define problem statements and explore the data on our user and consumer experience to make recommendations that will improve our business and user LTV over time
- Own the design and project management of data product development to support your work (e.g. data models, reports, analyses), with a focus on ensuring the longevity of the insights you produce on the business, the product, and user trends
- Proactively identify gaps and promote best practices within the Data Science & Analytics team, ensuring high delivery standards and execution
- Mentor and coach data scientists and analysts, aiding in their professional development
- Own and be a knowledge expert in our data tools
- Effectively present and communicate analytics findings to senior leadership and the rest of the company
- Create a lasting impact with data at the core of Babylists, acting as a multiplier to the business’ bottom line
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company values
- We Love Our Users: This is our superpower. We listen to our users relentlessly to earn their trust and find better and better ways to support them as they tackle this thing called parenthood.
- Eye on the Horizon: We are building a lasting business by focusing on the long term for our users. Day-to-day we focus on what's directly in front of us with an eye on what's ahead. We are prepared to go against what is popular or trendy at the moment in order to serve our longer-term goals. We keep one eye on the horizon with the right mix of data, intuition, and user understanding to validate our decisions.
- Always Be Learning: We approach things with a growth mindset as individuals and as a company. We believe high performance comes from curiosity and an eagerness to find ways to improve. We foster an environment where everyone can feel comfortable asking hard questions in order to learn. We are resilient.
- Intentionally Focused: In order to do hard things, we must work on the most important things first. We see the biggest impact when we simplify problems and solutions and pare back any distractions.
- Be Your Own CEO: As a remote company, we must approach our work with ownership and accountability. To have the impact we want to have, we need to excel at management, execution, and communication. We are excited and engaged with the work we do. We understand the broader context of our work and make decisions that support those efforts. We take responsibility and deliver.
Company HQ
Emeryville, CA
Articles
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Diversity, Equity & Inclusion at Babylist
- Babylist is committed to anti-racism and inclusivity. It’s their mission to create a supportive and inclusive community for parents of all kinds, and equally important to create a supportive and inclusive environment for Babylist employees.
- We educate employees about and give them the words to challenge microaggressions because language is a powerful indicator of belonging.
- We create a safe place for people to investigate their own blind spots and racism that come from growing up in a racist society.
- We commit to challenging our own biases and those of people around us.
- We construct our company programs and processes to screen and correct for bias and unintended impact on underrepresented groups.
- We use our reach and our resources to support those who are doing anti-racist work that benefits our users and communities.
- We commit to dismantling systemic racism in the ways that it creeps into corporate structures:
- We interview manager candidates for diversity, equity and inclusion aptitude so everyone has a manager who supports their sense of belonging. If the candidate doesn’t pass, they won’t be hired.
- We articulate our anti-racist stance in our onboarding program so it’s clear where we stand.
- We survey the team annually to make sure we understand inclusivity and belongingness at Babylist.
- We measure the efforts of our DEI programs so we know if they’re working and can set objective goals to fix them if they’re not.
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