Engagement Email Marketing Manager, AffiniPay
$90-110k
Essential tools for professionals
Open for applications
Essential tools for professionals
501-1000 employees
Open for applications
$90-110k
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- 3–5+ years in lifecycle, retention, or customer marketing — ideally in B2B SaaS or tech
- Demonstrated experience executing upsell/cross-sell or lifecycle campaigns across email and digital channels
- Hands-on Intercom experience (or a similar lifecycle automation platform) required — you should be comfortable building and deploying campaigns yourself
- Proven ability to execute efficiently and follow direction, while also identifying opportunities to improve workflows or test new approaches
- Comfortable working without rigid processes — thrives in an environment that values agility, experimentation, and continuous learning
- Strong understanding of the customer journey and how marketing, CS, and product intersect to drive growth
- Analytical mindset with experience using data to guide decision-making and demonstrate impact
- Exceptional communicator and collaborator — able to partner cross-functionally and align on priorities
- Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation
- This position is preferably based in Austin, Texas
- At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreac
What the job involves
- We’re looking for an Engagement Marketing Manager to help accelerate customer growth by driving upsell and cross-sell revenue through impactful lifecycle programs. You’ll own strategy and execution across email, in-app notifications, chat, and SMS, using these channels to deepen engagement, boost product adoption, and grow revenue from our existing customer base
- This role is perfect for someone who’s excited to roll up their sleeves and execute, not just ideate. You thrive in an environment where processes are evolving — someone who can take direction and run with it, but also think on their feet, problem-solve, and get things done with limited resources or perfect inputs
- You’ll partner closely with Product Marketing, Customer Success, Sales, and Product to align messaging, timing, and targeting — ensuring every customer touchpoint is cohesive and meaningful
- Build and launch multi-channel lifecycle campaigns (email, in-app, chat, SMS) focused on upsell, cross-sell, and customer retention
- Own campaign setup, targeting, testing, and reporting directly within Intercom, including workflows, segmentation, and automation
- Collaborate with cross-functional partners to ensure customer communications are aligned with product updates, launches, and success initiatives
- Translate business goals into actionable marketing programs — balancing strategic planning with hands-on execution
- Map the customer journey and identify key lifecycle moments to improve engagement and drive expansion
- Analyze campaign performance, share insights, and continuously iterate to improve conversion and retention outcomes
- Provide consultative input to partners on lifecycle best practices, channel mix, and timing
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company HQ
Davenport Ranch West, Austin, TX
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
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