Senior Marketing Manager, Xero
CA$103.5-153.5k
+ Bonus & Equity
Office located in Richmond Street West, Toronto
Accounting software for small businesses
Open for applications
Accounting software for small businesses
1001+ employees
Open for applications
CA$103.5-153.5k
+ Bonus & Equity
Office located in Richmond Street West, Toronto
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- You bring a solid background in B2B marketing, specifically focused on external partner or channel marketing within SaaS, technology, or fintech sectors
- You have a proven track record of designing and executing Account-Based Marketing strategies for large enterprise accounts
- You possess experience running successful co-marketing and affiliate programmes from concept through to performance analysis
- Your technical toolset includes familiarity with Salesforce, marketing automation platforms like SFMC or HubSpot, and analytics tools
- You offer exceptional communication skills, with total comfort presenting to senior executives and aligning cross-functional teams
- You display a self-starter mindset with strong ownership, adaptability, and a genuine curiosity to test and learn
- Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team
What the job involves
- In this role, you will lead the end-to-end go-to-market strategy for Canada, which represents one of our most strategically important international growth markets
- Reporting directly to the GM of Growth Marketing, International Markets, you will play a pivotal role in planning and executing integrated marketing campaigns tailored for national Accounting and Bookkeeping Partners as well as Small Business customers
- By collaborating closely with Enterprise sales, regional operations, and global creative teams, you will drive brand awareness, product consideration, and customer conversion across the region
- Your impact will be highly visible as you directly influence small business growth contribution, marketing qualified leads, and the health of the sales pipeline
- You will balance long-term growth strategies with short-term tactical initiatives, taking accountability for a dedicated regional budget and utilising data-driven insights to continuously optimise campaign performance
- You will join a collaborative and output-driven marketing team based in Toronto, which includes the direct management of a regional events specialist
- The team operates within a global matrix, working hand-in-hand with product marketing, sales, and external agencies to deliver seamless customer experiences
- Together, we focus on building trust through transparency, nurturing positive relationships, and championing the voice of our community
- The team is currently working on / Initially, you will focus on
- Developing annual and quarterly go-to-market plans, defining target segmentation and core messaging platforms for the Canadian market
- Designing and launching bespoke Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms
- Partnering with Product Marketing to bring new features, tools, and value propositions directly to Canadian small businesses and advisors
- Embedding rigorous testing, measurement, and tracking into multi-channel campaigns using Salesforce and marketing automation tools
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
Salary benchmarks
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