Field Marketing Lead, Harvey
$150-215k
+Equity
Generative AI for legal teams
Open for applications
Generative AI for legal teams
201-500 employees
Open for applications
$150-215k
+Equity
201-500 employees
Company mission
To help build the future of professional services.
Role
Who you are
- 6+ years of experience in field marketing, preferably in the legal, technology, or startup sectors
- Experience working within professional services, i.e your clients lawyers, financial services professionals, management consultants, etc
- Proven track record of successfully planning and executing field marketing campaigns that drive lead generation and revenue growth
- Strong understanding of the legal industry and its unique challenges and opportunities
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Strong analytical skills and a data-driven approach to decision-making
- Creative thinker with a strategic mindset and a passion for innovation
What the job involves
- Reporting directly to our VP of Sales, the Head of Field Marketing, will play a pivotal role in driving our growth and brand presence in the market
- You will be responsible for developing and executing field marketing strategies, specifically industry conferences and client events, that generate leads, build relationships with key stakeholders, and ultimately drive revenue
- Develop and implement comprehensive field marketing plans aligned with the company's overall marketing and sales objectives
- Plan, execute, and manage regional and national events, including conferences, seminars, webinars, and trade shows, to increase brand awareness and generate leads
- Collaborate closely with the sales team to identify target markets, develop account-based marketing strategies, and support lead generation efforts
- Build and nurture relationships with key stakeholders, including clients, partners, and industry influencers, to enhance the company's market presence
- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and continuously refine and improve field marketing strategies
- Create and manage marketing campaigns, including email marketing, content marketing, and social media, to engage prospects and drive lead generation
- Track and measure the effectiveness of field marketing initiatives, providing regular reports and insights to the leadership team
- Manage the field marketing budget, ensuring efficient allocation of resources to maximize ROI
Our take
The explosive popularity of generative AI tools has seen specialized solutions popping up for all kinds of industries. Hoping to help supercharge efficiency and productivity for legal teams, Harvey supplies Gen AI that can assist with documentation, as well as aid research and optimize workflows.
Via natural language instructions, Harvey helps draft and analyze legal documents. It can also answer complex questions across large document sets, or even handle research queries that cover multiple domains in legal, regulatory and tax.
Its ability to support legal practitioners as if it's another member of the team is what makes Harvey particularly interesting. This approach has seen the company raise substantial funding, reaching Unicorn status in 2024. Funds will be used to expand to new geographies, grow headcount and further collect and curate data to train more “domain-specific” AI models.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Jul 2024
$100m
SERIES C
Dec 2023
$80m
SERIES B
Total funding: $206.1m
Company benefits
- Comprehensive health, dental and vision coverage
- Retirement benefits (401k match up to 4%)
- Flexible PTO
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Winston Weinberg
(CEO)Graduated with a Juris Doctor from the USC Gould School of Law, then spent 1 year as an Associate at O'Melveny & Myers before founding Harvey.
Gabe Pereyra
(President)Previously worked as a Research Scientist at Meta and DeepMind. Also spent a year as a Brain Resident at Google.
Salary benchmarks
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