Retention Marketing Manager, Quince
Canada
Affordable luxury fashion & home goods
Open for applications
Affordable luxury fashion & home goods
1001+ employees
Open for applications
1001+ employees
Company mission
To create products of equal or greater quality than the leading luxury brands at a much lower price.
Role
Who you are
- 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns
- Deep experience with Iterable or comparable ESP required (Braze, Klaviyo, SFMC, etc.)
- Strong understanding of email design best practices, HTML, and copywriting for performance
- Proficiency in setting up and analyzing statistically sound A/B tests
- Exceptional attention to detail and ability to identify and act on insights from large datasets
- Proven ability to manage cross-functional collaboration and prioritize multiple initiatives
- Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment
- Knowledge of Canadian privacy laws (CASL, etc.) and compliance best practices
- Bonus: Experience in fashion or home goods ecommerce, fluency in French,). Has used Lookr
- Knowledge of Advanced HTML
What the job involves
- We’re looking for a strategic, data-driven Retention Marketing Manager to drive activation, repeat purchase, and long-term customer value in the Canadian market
- In this role, you’ll blend creative ideation with rigorous testing to develop world-class lifecycle programs across email, SMS, push, and in-app messaging
- You’ll have a deep understanding of what motivates consumer behavior and how to leverage data to build personalized, high-impact campaigns
- You’ll be joining a team that values speed, candor, and innovation—and where accountability is shared across all levels. If you're energized by solving ambiguous problems, thrive in fast-paced environments, and hold yourself to high standards, this is your opportunity to make a meaningful impact
- This role will report into the Sr. Director, Retention Marketing
- Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value
- Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement
- Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates
- Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement
- Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences
- Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies
- Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey
- Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers
Our take
Recently, there has been more widespread awareness of the alarming waste of resources and environmental impact caused by the fast fashion industry. Recognizing these concerns, Quince is looking to offer a more sustainable alternative to consumers.
Quince is a direct-to-consumer brand that offers high-quality products at lower prices by cutting out the middlemen. The company provides wardrobe staples and home goods, with an emphasis on minimalism, simplicity and timeless designs.
The company works directly with factories to produce inventory on a near-just-in-time basis. By eliminating unnecessary intermediaries, Quince can streamline the supply chain and reduce financial and environmental waste.
This approach allows Quince to ship goods directly to consumers' doorsteps, providing a more efficient and sustainable shopping experience. This has proven very popular, allowing the company to raise significant funding, reach a valuation of $4.5 billion and expand to Canada.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2025
$200m
LATE VC
Jan 2025
$120m
SERIES C
Total funding: $397m
Company HQ
SoMa, San Francisco, CA
Leadership
Sid Gupta
(CEO & Co-founder)Graduated from Stanford University with an MBA in Finance. Previously the Founder and CEO of Lolli and Pops as well as the Director of Strategy at TechTurn.
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