Paid Media Manager, Croud
Japanese/Korean/Chinese Speaking
£35.3-41.8k
+ Discretionary annual performance based incentive
3+ days a week in office
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
£35.3-41.8k
+ Discretionary annual performance based incentive
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Degree-level education or equivalent/relevant work experience
- Native speaker of Japanese, Korean or Chinese
- Demonstrable passion, experience and knowledge of Paid Media platforms (including PPC and/or Paid Social), minimum 1-2 years of experience in Paid Search, specifically across Search Engines (Google, Microsoft etc.)
- Experience and knowledge of local Search Engines (Yahoo! Japan, Naver, Kakao etc.) would be an advantage
- Strong Microsoft Office/Google Workspace skills which must include Excel/Google Sheets, Word/Google Docs and PowerPoint/Google Slides
- Proven track record of working to and meeting deadlines and able to deliver under pressure
- Proven time management skills, strong project management skills, experience and the ability to manage multiple tasks simultaneously
- Proven ability to think critically and creatively, with an impeccable attention to detail
- Proactive approach to ways of working and problem solving, with the confidence to question the norm
- Strong communication & presentation skills
- Thrives working in a team setting
- Mathematically minded and comfortable working with large numbers
What the job involves
- As a Paid Media Manager, you’ll drive performance across a portfolio of paid media accounts through strategic optimisation, data-led decision making, automation, and cross-channel collaboration. You’ll lead bidding and creative strategies, deliver actionable insights, support advanced measurement initiatives, and identify opportunities for innovation and commercial growth
- Working closely with clients and internal teams, you’ll manage multiple priorities, build strong stakeholder relationships, and support the development of junior team members. You’ll also leverage emerging AI tools and platform technologies to improve efficiency, enhance campaign performance, and help shape best practice across the team
- 1. Campaign Management & Technical Excellence
- You'll own the daily performance and technical sophistication of your client portfolio
- Bidding & Optimisation: Independently manage and troubleshoot bidding strategies to hit agreed KPIs. Implement complex portfolio bidding and leverage CroudOS automation tools
- Account Hygiene & Platform Expertise: Maintain "Best in Class" account hygiene. Stay ahead of technical platform shifts, extract maximum value from platform tools, and define what proactive maintenance looks like for your pod
- Automation & Tools: Help identify manual, repetitive tasks within your accounts and proactively implement automated solutions (scripts/proprietary tech) to improve margins
- Copy & Creative Strategy: Brief creative assets for campaigns. Use data to suggest high-impact creative pivots and lead the ongoing creative testing roadmap for your clients
- 2. Data, Measurement & Reporting
- You'll be responsible for elevating reporting from "what happened" to "what we should do next."
- Data Analysis: Transform raw data into actionable insights that actively change the direction of an account, whilst tracking business KPIs
- Measurement & Incrementality: Explain the impact of privacy changes to clients. Implement and report on simple lift/AB tests, incrementality tests, helping work to get clients bought into advanced measurement models
- 3. Strategic Planning & Account Development
- You'll proactively identify growth opportunities and ensure our media plans are integrated
- Roadmap Ownership: Build, audit, and execute 90-day roadmaps that align closely with client business goals. Help lead & support Quarterly Business Reviews (QBRs)
- Cross-Channel Integration: Help build integrated Search and Social Media plans. Coordinate cross-channel budgets and contribute to internal cross-channel syncs to ensure strategy is cohesive
- Commerciality & Growth: Build business cases/case studies that show clear commercial benefits to new adopted initiatives. Help to curate external and joint case studies. Optimise client investments and help surface potential cross-sell opportunities to SAM/AD
- Channel Innovation: Keep your team updated on platform betas and trends. Independently test new features and drive the adoption of new channel tactics across the agency
- 4. Operational Efficiency & Team Leadership
- You'll be a role model for the Executives and a trusted operational partner to the Senior Account Managers and Account Directors
- Workload Management: Confidently manage multiple deadlines across various accounts. Protect your "deep-work" time through effective calendar management and coach others on time-blocking
- Team Development: Mentor junior team members (Executives) on core technical tasks. Provide constructive, actionable feedback on their work and run team training sessions on core platform topics
- Presentation & Communication: Write and speak about complex systems and the chosen paid media approach. Overcome presentation challenges, and persuade clients and colleagues to align with your approach. Working with the team to construct responses to clients’ queries and requests in a timely and effective manner
- Stay up to date with emerging AI technologies and leverage AI tools (CroudOS automation tools or qualified third-party tools) to streamline workflows and enhance management efficiency
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$39.6m
LATE VC
Total funding: $39.6m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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