Senior Product Marketing Manager, OwnBackup
Public Sector
Travel may be required
3+ days a week in office (Englewood Cliffs, NJ)
Data protection platform
Open for applications
Data protection platform
1001+ employees
Open for applications
Travel may be required
3+ days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- You are a master at developing high-impact messaging.
- You’re excited about helping sales engage with senior decision-makers in state, local and federal agencies, by tying Own’s capabilities to the needs and priorities of technology leaders.
- Your passion, functional expertise, and genuine curiosity inspires everyone around you.
- You excel at bringing cross-functional stakeholders together to set and execute GTM strategy that ensures the continued growth of our in-market products
- 5 - 8 years of product or solutions/industry marketing experience in B2B software
- Some experience in customer-facing roles is a bonus (sales, consulting, business development), as is experience with both product and industry/solutions marketing
- 2+ years of experience in marketing or professional services roles in the public sector market. Familiarity with government procurement processes, regulations, and compliance requirements. Experience in creating compelling positioning and messaging tailored to the public sector
- Ability to “connect the dots” between customers’ priorities and technology capabilities. Equally comfortable conversing about both
- Skilled storyteller with the ability to develop a point of view that is strong and grounded, and a capacity to refine that point of view based on new information
- Excellent written and verbal communication skills
- Ability to operate successfully with a high degree of autonomy
- Skilled at balancing the needs of multiple cross-functional stakeholders, while prioritizing what is most important to overall business objectives
What the job involves
- We’re building a product marketing dream team to power our growth, and this critical role sits within a newly created function in an established product marketing organization - portfolio product marketing - that is focused on the Own product portfolio as a whole
- The focus of the role will be all about shaping the GTM strategy for the company’s first industry with a dedicated GTM focus, public sector.
- We are searching for a creative, hands-on product, industry or solutions marketing manager ready to make an immediate impact on Own’s rapidly growing business, in a fun and fast-paced environment
- Develop positioning and messaging that articulates the value of the full portfolio of Own products, tailored to the public sector
- Identify urgent priorities for decision-making personas within agencies, and tailor messaging to position Own as a solution to those timely challenges
- Work closely with go-to-market teams to understand how well messaging is resonating, and iterate and refine to maximize its impact
- Create engaging sales tools. Establish ongoing two-way dialogue with sales teams on agency priorities, and enable them to effectively deliver compelling messaging in prospect engagements
- Work with campaign managers to help build effective campaigns, and enable them with compelling content
- Build focused industry go-to-market plays that deepen our reach with targeted personas and use cases
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Articles
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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