Senior Content Marketing Strategy Manager, Lyra Health
Events
$106-163k
Employee mental health care provider
Open for applications
Employee mental health care provider
1001+ employees
Open for applications
$106-163k
1001+ employees
Company mission
To transform access to life-changing mental health care.
Role
Who you are
- The ideal candidate has a solid understanding of content strategy and development for events, recognizing great storytelling that aligns to brand messaging, and has experience as a spokesperson and moderator
- You possess strong communication and collaboration skills to work across the organization on content development and deliverables management
- You also have demonstrated experience with event approaches, such as call for papers, speaker management, and speaker bureaus
- 10+ years of demonstrated success in event content strategy/program management, preferably at a high-growth company
- A solid understanding of building, executing, and scaling cross-functional event programs
- A passion for storytelling and narrative structure
- Experience sourcing and managing speakers
- Experience using data and metrics to measure impact and determine improvements
- Proven ability to work in a fast-paced environment managing multiple partners and concurrent programs
- Advanced organizational and planning skills
- Demonstrated executive presence, excellent interpersonal skills, and ability to influence multiple stakeholders
- Exceptional verbal and written communication skills, strong attention to detail, and the ability to manage complicated and tight timelines
What the job involves
- We’re looking for a Senior Content Strategy Manager to lead content strategy and execution for Lyra’s branded and demand generation events including webinars, trade shows, and field events
- You’ll work closely with product and corporate marketing and event marketing to develop strategic direction and bring our online and in-person events to life, ensuring the Lyra voice stands out across the industry
- This content leader will develop a comprehensive and cohesive content strategy and may occasionally act as a Lyra spokesperson at events
- You will manage the strategic tasks necessary to deliver amazing content and experiences across our events portfolio including researching outside speakers, writing briefs, creating presentations, and participating in and leading content prep calls
- Craft a content strategy and framework aligned to the overarching event objectives, business goals, and target audience experience
- Establish and manage the end-to-end content development process for events including production timelines and coordination of speakers and speaker deliverables
- Uncover, capture, and build stories
- Source and manage internal and external speakers
- Act as a Lyra spokesperson at events
- Lead content execution (developing briefs, scripts, talking points, slides, Q&As, and agendas) and guide panel topics and questions
- Create presentations for webinars, tradeshows, and field events
- Provide coaching for presenters so they deliver content in an impactful and meaningful way
- Manage interdependencies between speakers
- Collaborate with designers, subject matter experts, and production partners to bring in compelling and engaging approaches to content delivery
- Prepare post-event content reports and make recommendations on future content based on analysis and insights
- Coordinate with other marketing teams to reuse and repackage event content to maximize return on investment of the event content
- Be the event host and moderate panels, as needed
Application process
- Please share three writing samples from past events/webinars
Our take
In the United States, millions of people suffer from mental illness each year - a figure which is unfortunately on the rise - and research suggests that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year. Lyra Health is one company out to tackle these issues head-on, by delivering mental health care for employees.
Lyrah Health is seen as a key player alongside other online mental telehealth platforms, which include Calm, Genoa, and Talkspace. The company offers video counselling sessions and one-to-one messaging to help users with a variety of conditions including anxiety, depression, and substance use disorder. Coaching is also offered as a preventative measure.
Lyra Health boasts a 90% satisfaction rate across its more than 2.2 million members, demonstrating the impact that its products can have on wellbeing. In 2022, Lyra announced its acquisition of ICAS World, an international provider of employee assistance programs. Its global network includes over 1,500 companies and 6.3 million users across more than 155 countries, which should give Lyra smooth inroads into global markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jan 2022
$35m
SERIES F
May 2021
$200m
SERIES F
Total funding: $690.1m
Company benefits
- Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
- Medical, dental, and vision benefits, and free monthly membership to One Medical
- Generous compensation, 401k, and equity options
- Four weeks of vacation and paid holidays
- Tech stipend
- Monthly Uber Eats and NatureBox credits
Company values
- Mind Yourself - We nurture our personal values and take time to learn the skills we teach our clients.
- Look inwards - We have the courage to look inwards and embrace how we can improve.
- Follow the Science - We are guided by facts and are committed to publishing our results.
- Tackle Hard Problems - We embrace challenges that others shy away from.
- Listen Harder - We make better decisions by seeking other opinions and having a real dialogue.
- Show Your Cards - We take the time to share context, making transparency a hallmark of our culture.
- Put Clients First - We work with purpose to make a tangible impact on people in need.
Company HQ
Downtown, Burlingame, CA
Articles
Leadership
David Ebersman
(Co-Founder & CEO)Member of the Board of Directors at Momentive-AI. Former Equity Research Analyst at Oppenheimer & Co. Was CFO at Facebook, and worked at Genentech for 15 years, leaving as Chief Financial Officer & Executive VP.
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