Sales and Marketing Associate, Lemfi
Nigerian
£28-30k
International payments service
Open for applications
International payments service
101-200 employees
Open for applications
£28-30k
101-200 employees
Company mission
To improve the financial lives of the next generation of immigrants.
Role
Who you are
- You are a driven sales and marketing professional who thrives in a fast-paced environment, skilled at building partnerships and closing deals
- You are adaptable, results-oriented, and ready to collaborate across teams to achieve marketing and business goals
- The Sales and Marketing Associate role at LemFi is a strategic position requiring 2-4 years of experience in sales or marketing, with a strong understanding of event marketing, branding, and partnerships
- The ideal candidate is results-driven, passionate about sales and marketing, and committed to expanding our reach and customer base across the UK
- A degree in marketing or sales is preferred but not required
- Candidates must reside in London, Manchester, Cardiff or Birmingham
- 2 - 4 years’ experience in a sales or marketing role; events marketing experience is a plus
- Comprehensive knowledge of lead generation, event partnerships, branding and advertising
- Excellent writing and people management skills
- A self-starter with the ability to work in a rapidly changing business and regulatory environment
- A strong network in the UK-Nigerian community is a plus
What the job involves
- At LemFi, your ability to connect with the UK-Nigerian community, negotiate event partnerships, and lead marketing activations will drive growth
- As a key player in our UK team, you'll champion lead generation, marketing activations, close brand partnerships, and engage with the UK-Nigerian community to drive growth
- You'll manage events, out-of-home advertising, influencer relationships, and support integrated campaigns
- Negotiate and close brand partnerships with relevant stakeholders
- Actively lead weekly marketing activations to drive conversions e.g. events, Nigerian businesses, churches, restaurants, e.t.c
- Plan and execute brand-led events to boost brand awareness, conversion and local partnerships
- Execute and manage out-of-home advertising campaigns for African businesses within the city
- Manage meaningful relationships with community leaders; you will also be recruiting and leading a team of community and student ambassadors to promote LemFi
- Manage Nigerian influencers to enhance local marketing
- Conduct market research to identify trends and opportunities
- Collaborate with internal teams on integrated campaigns
- Support cross-functional marketing and business goals
- The goal for this role is to grow our reach in the UK, particularly Nigerians. To drive activations and other engagements that would lead to an increase in new users signed up and transacting in the UK
Salary benchmarks
Our take
LemFi, previously known as Lemonade Finance, is a fintech platform addressing the challenge of accessing reliable financial services faced by millions of immigrants worldwide. By offering quick onboarding and a multi-currency offering, LemFi allows its users to send, receive, hold, convert, and save in both their country of origin and residence currencies.
Recognizing the limitations faced by traditional banks and neo-banks, LemFi offers instant international transfers at favorable exchange rates with no transfer fees. Initially launched in Canada, growing demand for the company's services has allowed it to expand to the UK, and broaden its African payment channels.
Recently, the company closed a successful Series A funding round that featured prominent investors like Y-Combinator, Zrosk, Global Founders Capital, and Olive Tree. With plans to expand its product offering to the US, Europe, the Middle East, and Asia, Lemfi aims to further its mission of providing accessible and transparent financial services to migrant communities worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Downtown, Oakland, CA
Articles
Leadership
Ridwan Olalere
(Co-Founder & CEO)Also the Founder of forLoop Africa. Previously the Country Manager of Uber Nigeria. Also worked as a Software Developer at Flutterwave, Hotels, Novatia, and NextMynds.
Rian Cochran
(Co-Founder)Previously a Financial Director at Opera Software, Powerbets Holdings, and OPay.
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