Senior Offline Media Manager, Gusto

• 6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS
• Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years
• Deep understanding of paid media (all channels) and strong knowledge of the media industry
• Excellent understanding of the marketing business and its day-to-day operations
• Experience leading media agencies on campaign strategy and execution
• Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets
• Proven track record of building and executing experimentation plans, including creative testing
• Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc
• Strong working knowledge of Excel, including advanced functions
• Versatile and comfortable juggling multiple projects with several moving parts at once
• Detail-oriented with strong organizational and project management skills
• Excellent communication skills both oral and written
• A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing
• Demonstrated ability to work independently and within a collaborative team oriented environment
• Passionate about Gusto’s mission and the impact we can have on the world

Desirable

• Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics
• Develop allocation of media resources across offline brand media channels (e.g. Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts)
• Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting
• Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda
• Ensure consistency in brand communication across brand advertising
• Manage budget and drive continuous improvements to cost-effectively attract new customers
• Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing
• Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly
• Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal