Vice President of Marketing, FareHarbor
$207-311k
Plus bonus potential
More information about location
Booking solutions for tour operators
Open for applications
Booking solutions for tour operators
501-1000 employees
Open for applications
$207-311k
Plus bonus potential
More information about location
501-1000 employees
Company mission
To make experiences better for everyone.
Role
Who you are
- 10 to 15 years of progressive B2B SaaS marketing experience, including at least 5 years leading teams across areas like demand gen, product marketing, and client engagement
- A clear record of driving pipeline and revenue, improving conversion rates, lifting marketing sourced pipeline, and optimizing CAC and CLTV
- Experience marketing B2B products both within and outside the US and Canada, plus hands on experience with HubSpot and AI powered lead gen and marketing tools
- Strong demand gen skills for both inbound leads and client upsell and cross sell, including performance marketing, content, events, and automation
- A history of building and leading high performing teams in fast growing environments, raising the bar for the people around you, and creating and delivering strong departmental roadmaps
- Strong analytical and communication skills, and a proven ability to work with and influence senior leaders
What the job involves
- As the VP of Marketing, reporting directly to the CEO, you will build and lead FareHarbor’s first fully integrated global marketing organization
- You’ll be responsible for partnering closely with our commercial teams and executing a marketing strategy that layers a strong inbound and lifecycle engine on top of our proven outbound sales and local partnership motion
- You will unify and lead a global team across Lead Generation, Product Marketing, and Client Engagement to (1) accelerate the acquisition of high-quality new clients and (2) deepen client engagement by helping them better understand and leverage our products to drive revenue growth. Your work will directly impact pipeline, revenue, and the growth of FareHarbor across all regions
- Deliver a step-change increase in high-intent demand globally: driving a 10x expansion in qualified pipeline across all segments and regions
- Create integrated, multi-channel growth programs (digital, content, SEO/SEM, events, partners) that consistently generate sales-ready opportunities and materially shorten the path to revenue
- Improve revenue conversion by ensuring prospects move smoothly from first touch to closed-won: driven by clear qualification standards, intelligent scoring, and seamless collaboration with Sales
- Lead Product Marketing to define clear, differentiated messaging and positioning for FareHarbor’s platform, solutions, and key features
- Partner with Product and Commercial teams to plan and execute go-to-market for new products and enhancements, ensuring commercial impact from launches
- Develop and execute an industry engagement strategy (for prospects and clients) that strengthens FareHarbor’s position in the tours & activities ecosystem offline and online
- Champion the voice of the customer and ensure marketing reflects the realities and aspirations of operators and partners who rely on FareHarbor
- Oversee Product Marketing and internal enablement to ensure clear product positioning, effective go to market execution, and strong cross-team education that empowers Sales, CX, and Support to articulate and deliver FareHarbor’s value
- Consolidate the current Product Marketing, Lead Generation, and Client Engagement under one unified marketing function with clear roles, processes, and accountability
- Recruit, develop, and inspire a high-performing global marketing organization, fostering a culture of accountability, creativity, and continuous improvement
- Define the operating model, workflows, and cadences that enable marketing to work effectively with Sales, Product, and Commercial (sales + account management) departments
Our take
Most holiday-goers in the US prefer to book their activities and experiences online - but when it comes to local operators, this isn’t always possible. FareHarbor has been developing software to help digitize the booking process for these smaller businesses and, over a decade, has brought thousands of them onto the books.
Along the way, FareHarbor also built up some strong momentum in the reservation management and distribution areas of the sector, which drove up the company’s valuation - making it a prime candidate for acquisition. Whilst TripAdvisor reportedly made multiple bids, FareHarbor ultimately went to Booking Holdings, the US’ largest vendor of tour company booking software.
This put FareHarbor in a strong position, enabling it to focus on customer acquisition (and insulating it somewhat from wobbles in the hospitality sector.) A 2025 global integration with Booking.com sees FareHarbor's network of operators gain direct reach to millions of travellers, while allowing Booking.com to expand its attractions offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
May 2015
$0.2m
SEED
Total funding: $0.2m
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Leadership
Andrea Carini
(CEO)Formerly VP of Product Development at Otrium, spent 9 years in Product at Booking.com, and was Head of Product Management at YOOX NET-A-PORTER GROUP.
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