UGC & Influencer Content Lead, Petlab
$50-70k
+ Bonus
Food and supplements for pets
Be an early applicant
Food and supplements for pets
101-200 employees
Be an early applicant
$50-70k
+ Bonus
101-200 employees
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- We’re looking for a UGC & Influencer Content Lead—a sharp, resourceful, and relentless operator who knows how to find the right face, right story, and right vibe to drive performance
- Have 3+ years managing influencer or UGC pipelines for a fast-moving DTC brand or agency
- Have a roster of creators/influencers you trust—and you're eager to build more
- Know what converts—from ad hooks to raw pet stories to TikTok trends
- Are plugged into pet care, wellness, and creator culture
- Have worked with experts (vets, vet techs, etc.) or know how to navigate professional/clinical talent outreach
- Are insanely organised—you run Airtable/Sheets like a CRM
- Have a hustle-first mindset—you chase talent, coach them well, and never settle for “good enough.”
- Bonus points: You've helped build or grow a TikTok Shop presence
What the job involves
- Hours: 8:00 a.m. – 5:00 p.m. ET (flex within reason)
- You’ll be building, nurturing, and scaling a powerful creator network—think pet parents, TikTokers, Instagram stars, vet techs, behaviorists, and board-certified veterinarians
- You’ll guide them from first message to media release, coaching them to deliver killer footage that converts
- This role is part creative producer, part talent agent, part content strategist
- You’ll be our go-to for sourcing high-impact UGC, executing ad scripts with talent, and scaling what works
- Own the creator pipeline: Manage up to 100+ creators and customers at a time—recruiting, briefing, and shepherding content from pitch to publish
- Sign serious talent: You’ve got a roster. We want in. Vets, vet techs, nurses, trainers, content creators—you already work with them or know how to get them
- Craft killer content: You know what makes content click—be it a raw testimonial, an educational vet breakdown, or a scroll-stopping 15s TikTok
- Scale with speed: We test fast, learn fast, and scale fast. You’ll spot the wins, double down, and constantly optimize based on feedback and data
- Think like a producer: From script execution to feedback rounds, you know how to get the best out of talent, every time
- A seat at the table in a high-growth, 9-figure scale-up with massive creative ambition
- Real autonomy—we’ll give you the brief, not the playbook
- A whip-smart content team that lives and breathes performance
- Tools to scale: analytics support, creator software, creative team at your side
- The chance to make content that genuinely helps millions of pets
Application process
- Show us content you’ve sourced and coached that went viral or drove ROI
- Tell us about the talent you’ve signed—especially if they’re in the pet or wellness space
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company HQ
London, UK
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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