UGC & Influencer Content Lead, PetLabCo.
$50-70k
+ Bonus
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
$50-70k
+ Bonus
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- We’re looking for a UGC & Influencer Content Lead—a sharp, resourceful, and relentless operator who knows how to find the right face, right story, and right vibe to drive performance
- Have 3+ years managing influencer or UGC pipelines for a fast-moving DTC brand or agency
- Have a roster of creators/influencers you trust—and you're eager to build more
- Know what converts—from ad hooks to raw pet stories to TikTok trends
- Are plugged into pet care, wellness, and creator culture
- Have worked with experts (vets, vet techs, etc.) or know how to navigate professional/clinical talent outreach
- Are insanely organised—you run Airtable/Sheets like a CRM
- Have a hustle-first mindset—you chase talent, coach them well, and never settle for “good enough.”
- Bonus points: You've helped build or grow a TikTok Shop presence
What the job involves
- Hours: 8:00 a.m. – 5:00 p.m. ET (flex within reason)
- You’ll be building, nurturing, and scaling a powerful creator network—think pet parents, TikTokers, Instagram stars, vet techs, behaviorists, and board-certified veterinarians
- You’ll guide them from first message to media release, coaching them to deliver killer footage that converts
- This role is part creative producer, part talent agent, part content strategist
- You’ll be our go-to for sourcing high-impact UGC, executing ad scripts with talent, and scaling what works
- Own the creator pipeline: Manage up to 100+ creators and customers at a time—recruiting, briefing, and shepherding content from pitch to publish
- Sign serious talent: You’ve got a roster. We want in. Vets, vet techs, nurses, trainers, content creators—you already work with them or know how to get them
- Craft killer content: You know what makes content click—be it a raw testimonial, an educational vet breakdown, or a scroll-stopping 15s TikTok
- Scale with speed: We test fast, learn fast, and scale fast. You’ll spot the wins, double down, and constantly optimize based on feedback and data
- Think like a producer: From script execution to feedback rounds, you know how to get the best out of talent, every time
- A seat at the table in a high-growth, 9-figure scale-up with massive creative ambition
- Real autonomy—we’ll give you the brief, not the playbook
- A whip-smart content team that lives and breathes performance
- Tools to scale: analytics support, creator software, creative team at your side
- The chance to make content that genuinely helps millions of pets
Application process
- Show us content you’ve sourced and coached that went viral or drove ROI
- Tell us about the talent you’ve signed—especially if they’re in the pet or wellness space
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Paid Time off: We offer our US employees 20 days PTO, excluding bank holidays.
- Medical, Vision and Dental Insurance; Great health benefits for you (and your smile and eyesight too).
- Short-Term and Long-Term Disability Insurance: We have you covered.
- Remote Working: Work where you feel most comfortable!
- Company Bonus: Paid out annually.
- Monthly Internet Stipend: To help towards your internet bill, (Plus we'll also give you a quarterly Netflix gift card!).
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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