Marketing Manager, ModernFi
$110-160k
+ Offers equity
Deposit management for financial institutions
Job no longer available
Deposit management for financial institutions
21-100 employees
Job no longer available
$110-160k
+ Offers equity
21-100 employees
Company mission
To increase the stability and performance of US financial institutions and the communities they serve.
Role
Who you are
- Proven experience building and executing marketing strategies in a B2B environment
- Strong content creation skills with an ability to translate complex technical concepts into compelling messaging
- Experience with digital marketing channels and marketing automation tools
- Data-driven approach to marketing with experience using analytics to measure and improve campaigns
- Exceptional communication skills, both written and verbal
- Ability to work autonomously while collaborating effectively across departments
- Comfortable in a fast-paced startup environment where priorities may shift quickly
- 3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services
What the job involves
- ModernFi is seeking a Marketing Manager to establish and lead our marketing function during a critical growth phase. In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement
- As an early marketing hire, you will wear multiple hats – strategist, content creator, digital marketer, and analyst – while building the foundation for our marketing operations
- This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions
- Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy
- Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.)
- Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns
- Build and manage our digital presence across website, social media, and email marketing channels
- Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition
- Collaborate closely with sales to develop materials that support the sales process and accelerate deals
- Establish metrics to measure marketing effectiveness and continuously optimize based on data
- Manage relationships with external agencies and contractors as needed
- Stay current on fintech industry trends and competitive landscape to inform marketing strategies
Our take
Rising interest rates and the recent collapse of prominent banks have triggered a mass exodus of deposits from smaller institutions. This "deposit runoff" has left community and regional banks scrambling to retain funds, impacting their growth and stability.
ModernFi offers an end-to-end deposit management platform to address this very issue. Its "deposit network" connects smaller banks with high-value depositors, facilitating deposit sourcing, automated fund sweeping, and enhanced security for depositors. This network acts as a lifeline for smaller banks, helping them attract and retain crucial funding.
2024 investment will fuel the company's expansion in several areas, with the ultimate goal of becoming a one-stop shop for bank CFOs, offering a comprehensive suite of solutions for managing the entire deposit lifecycle. With strong market demand and a clear roadmap for expansion, especially off the back of the Silicon Valley Bank collapse, ModernFi appears well-positioned to navigate the shifting landscape of banking and become a vital resource for community and regional banks in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jan 2024
$18.7m
SERIES A
Feb 2023
$4.5m
SEED
Total funding: $27.7m
Company benefits
- Unlimited PTO
- Premium health, dental, and vision insurance
- Company equity
Company HQ
Civic Center, New York, NY
Leadership
Paolo Bertolotti
(Co-Founder & CEO)Graduated from Massachusetts Institute of Technology with a PhD in Complex Systems and Statistics. They are currently a Lecturer in Statistics at Columbia University.
Adam DeVita
(Co-Founder & COO)Graduated from Columbia University with a Bachelor's Degree in Economics and Mathematics. Previously a Product Manager at Citi.
Bennett Johnsen
(Co-Founder & Chief Compliance Officer)Graduated from Princeton University with a Degree in Economics and Finance. Previously worked at Texas Exchange Bank as a Chief Credit Officer and Chief Financial Officer.
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