Product Marketing Manager, Talkiatry
$130-170k
+ Up to a 10% performance bonus
More information about location
Personalized mental healthcare provider
Open for applications
Personalized mental healthcare provider
201-500 employees
Open for applications
$130-170k
+ Up to a 10% performance bonus
More information about location
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- Bachelor’s degree or relevant experience
- 4+ years of experience in product marketing, partner marketing, or a similar role, ideally in healthcare, SaaS, or a high-growth environment
- Hands-on campaign experience with ABM tools such as Demandbase, 6sense, or Terminus
- Excellent communication and storytelling skills, with the ability to create compelling narratives for diverse audiences
- Strong understanding of go-to-market strategies, product positioning, and messaging
- Excellent analytical skills with the ability to measure marketing performance and apply data to inform decisions
- A collaborative mindset and the ability to thrive in a fast-paced, cross-functional environment
- Passion for driving meaningful growth that increases access to mental healthcare
What the job involves
- Talkiatry is seeking a Product Marketing Manager to join our growing team
- This critical role will focus on driving growth through our referral and partnerships pillars, which includes collaborating with referring providers, health systems, and other strategic partners
- You’ll be responsible for developing and executing marketing strategies that drive referrals, improve partner engagement, and expand Talkiatry’s reach
- This role is critical in expanding access to high-quality mental healthcare by integrating our practice into the broader healthcare ecosystem
- Develop and execute marketing strategies to grow referrals and partnerships
- Define differentiated messaging and positioning for referring providers and strategic partners
- Partner with cross-functional teams, including partnerships, product, and clinical teams, to optimize every step of the referral journey
- Lead go-to-market execution for new partnership initiatives, including new partnership announcements, onboarding journeys, and engagement campaigns
- Create scalable marketing resources to support partnerships and account management teams
- Drive market and audience research to inform and optimize marketing and product initiatives
- Define and track key performance metrics such as provider penetration rate, referral retention, and partner NPS
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company values
- Talk: Transparently and caringly. With our patients, with each other, and with our partners
- See: Those placing their trust in us. Do the right by them with high-quality, evidence-based care
- Know: What we don't know, and seek it from those around us. We're a diverse group with a vast skillset
- Grow: From what we are, into what we need to be. It's the only way we'll help address the mental health crisis
Company HQ
Chelsea, New York, NY
Articles
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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