Marketing Associate, Spot & Tango
Pet health & wellness brand
Be an early applicant
Pet health & wellness brand
21-100 employees
Be an early applicant
21-100 employees
Company mission
Spot & Tango's mission is to provide dogs with fresh, human grade meals.
Role
Who you are
- This role is ideal for someone detail-oriented, collaborative, and comfortable working both strategically and in the weeds
- 2-3 years of marketing experience, ideally with exposure to ambassador programs, public relations, or event marketing
- Strong organizational and project management skills
- Exceptional written and verbal communication skills
- A proactive, solutions-oriented mindset—you’re ready to tackle challenges head-on
- A customer-centric perspective, always considering the short- and long-term implications of decisions
- A love for dogs (a furry companion at home is a plus!) and a genuine interest in pet wellness
What the job involves
- As a Marketing Associate at Spot & Tango, you’ll play a vital role in shaping how our brand is experienced by customers, partners, and the community. You’ll manage and grow our ambassador program, support public relations initiatives, and execute grassroots activations to build brand awareness
- Build, manage, and scale our ambassador program to amplify Spot & Tango’s mission and reach
- Draft creative briefs for ambassadors and influencers. Review and provide constructive feedback on content submissions to maintain quality standards
- Recruit, onboard, and maintain direct relationships with brand ambassadors and influencers. Ensure creator alignment with key program objectives and brand voice
- Monitor ambassador activity and performance, using data to optimize engagement and impact on business objectives
- Assist with PR initiatives, including managing press materials and supporting press events and activations
- Collaborate with the team to craft compelling stories and pitches that resonate with media and influencers
- Ideate and execute creative, cost-effective local activations to build brand awareness
- Partner with dog-friendly businesses, local organizations, and community events to create meaningful touchpoints
- Take ownership of grassroots initiatives, from planning to execution
- Work with the broader marketing and operations teams to ensure cohesive campaigns and activations
- Support the development of marketing assets, presentations, and campaigns
- Track and analyze the performance of campaigns, using insights to recommend improvements
Our take
Many dog food options on the market are lacking in complete nutrition. Spot & Tango solves this problem by providing pet owners with a range of fresh, nutritious dog foods.
Spot & Tango was founded by an experienced consultant and investment banking expert, which has given it a clear business edge against many rival brands. Demand for Spot & Tango's forward-facing approach to dog nutrition is high. This is evidenced by the company's impressive funding success, raising $51.8 million in 2022 alone.
Spot & Tango's main challenge will be competing with older, larger pet food brands. However, the company is investing heavily in production and new products, with plans to open its own manufacturing plant. This will help to ensure it can compete with other brands in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company HQ
Midtown East, New York, NY
Articles
Leadership
Russell Breuer
(CEO)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
Salary benchmarks
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