Senior Director of Marketing, Tinder
DACH
Swipe-based dating app
Open for applications
Swipe-based dating app
501-1000 employees
Open for applications
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the dating industry, fashion, streaming, or consumer goods
- Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development
- Proven ability to manage and grow brand strategy within the pop culture and youth marketing space
- Experience working in a matrixed organization and leading cross-functional teams
- Cultural Fluency
- Deep understanding of youth culture and the unique cultural nuances of the DACH region
- Native German speaker; fluency in English is essential
- Leadership Skills
- Demonstrated ability to build, inspire, and lead high-performing teams
- Strong interpersonal communication skills with experience in managing virtual and cross-functional teams
- Proven experience in top talent and influencers management
- Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done
- Execution & Agility
- Proven track record of managing multiple, complex tasks simultaneously and prioritizing adequately to maximize business impact in a fast-paced environment
- A creative problem-solver with a hands-on, proactive approach to driving results
- Strong executive presence with a robust network in technology, entertainment, or media
- Experience developing and executing custom strategies across marketing, business growth, and media
- Previous success in driving marketing for digital services, especially membership models or subscription businesses
- Background in entertainment or live experiences at scale is a strong plus
What the job involves
- As the Senior Director Marketing for DACH, you will define and execute the marketing strategy for one of Tinder’s key regions
- Reporting directly to the VP of EMEA Marketing , you’ll lead a small but growing team, manage local agencies, paid media budget, and collaborate with the marketing team across Media, Partnerships, Social, and all cross-functional partners in the region and globally
- You’ll own the brand narrative for DACH, ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for young people across the region
- Develop and Implement Marketing Strategy:
- Own and execute the marketing strategy for Germany, Switzerland, and Austria
- Collaborate with EMEA leadership and global marketing teams to ensure alignment
- Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region
- Lead the Tinder community and event marketing strategy, driving meaningful connections with users
- Translate data into insights and draw marketing and business conclusions
- Align communication strategies with key stakeholders in the US and Europe
- Assist in creating and distributing content via paid media campaigns, partnerships, or influencers
- Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the DACH region
- Team Leadership and Collaboration:
- Strong leadership collaboration with Comms
- Manage a growing team with plans for future expansion
- Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support
- Drive Tinder’s brand equity through innovative, culturally relevant campaigns
- Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence
- Market Insights and Strategy:
- Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth
- Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience
- Execution Excellence:
- Oversee content creation, media campaigns, and project delivery in collaboration with external agencies
- Ensure consistent and aligned messaging across all touchpoints
- Translate strategic goals into actionable plans that achieve measurable results
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company HQ
Sunset Strip, West Hollywood, CA
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
Salary benchmarks
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