Senior Director of Marketing, Tinder

• Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the dating industry, fashion, streaming, or consumer goods
• Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development
• Proven ability to manage and grow brand strategy within the pop culture and youth marketing space
• Experience working in a matrixed organization and leading cross-functional teams
• Cultural Fluency
• Deep understanding of youth culture and the unique cultural nuances of the DACH region
• Native German speaker; fluency in English is essential
• Leadership Skills
• Demonstrated ability to build, inspire, and lead high-performing teams
• Strong interpersonal communication skills with experience in managing virtual and cross-functional teams
• Proven experience in top talent and influencers management
• Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done
• Execution & Agility
• Proven track record of managing multiple, complex tasks simultaneously and prioritizing adequately to maximize business impact in a fast-paced environment
• A creative problem-solver with a hands-on, proactive approach to driving results
• Strong executive presence with a robust network in technology, entertainment, or media
• Experience developing and executing custom strategies across marketing, business growth, and media
• Previous success in driving marketing for digital services, especially membership models or subscription businesses
• Background in entertainment or live experiences at scale is a strong plus

• As the Senior Director Marketing for DACH, you will define and execute the marketing strategy for one of Tinder’s key regions
• Reporting directly to the VP of EMEA Marketing , you’ll lead a small but growing team, manage local agencies, paid media budget, and collaborate with the marketing team across Media, Partnerships, Social, and all cross-functional partners in the region and globally
• You’ll own the brand narrative for DACH, ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for young people across the region
• Develop and Implement Marketing Strategy:
• Own and execute the marketing strategy for Germany, Switzerland, and Austria
• Collaborate with EMEA leadership and global marketing teams to ensure alignment
• Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region
• Lead the Tinder community and event marketing strategy, driving meaningful connections with users
• Translate data into insights and draw marketing and business conclusions
• Align communication strategies with key stakeholders in the US and Europe
• Assist in creating and distributing content via paid media campaigns, partnerships, or influencers
• Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the DACH region
• Team Leadership and Collaboration:
• Strong leadership collaboration with Comms
• Manage a growing team with plans for future expansion
• Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support
• Drive Tinder’s brand equity through innovative, culturally relevant campaigns
• Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence
• Market Insights and Strategy:
• Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth
• Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience
• Execution Excellence:
• Oversee content creation, media campaigns, and project delivery in collaboration with external agencies
• Ensure consistent and aligned messaging across all touchpoints
• Translate strategic goals into actionable plans that achieve measurable results

• Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
• Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
• Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it

In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.