Senior Demand Generation Marketing Manager, Grafana Labs
$135-165k
OTE
+ Equity & Bonus
Organization monitoring, visualization and observability platform
Be an early applicant
Organization monitoring, visualization and observability platform
1001+ employees
Be an early applicant
$135-165k
OTE
+ Equity & Bonus
1001+ employees
Company mission
To unite data, no matter where it lives, and empower its users to analyze, take action, and make smart decisions.
Role
Who you are
- 4+ years in demand generation or related marketing roles in the enterprise software industry
- Proven track record in high-growth organizations, ideally with experience in cloud infrastructure, security, or related fields
- Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot
- Hands-on experience with Google Ads, LinkedIn Ads, and other advertising platforms
- Analytical Mindset: Strong data and analytical skills to measure performance, optimize campaigns, and report outcomes
- Collaboration Skills: Experience interfacing with Sales and SDR leadership to align demand generation strategies
- Attention to Detail: Excellent planning, organization, and project management skills
- Education: Bachelor’s degree in business, marketing, or a related field
- Preferred: Experience in organizations with >$250M -> $1B ARR
What the job involves
- We are seeking an experienced Senior Demand Generation Manager to spearhead efforts to drive high-quality pipeline growth for our business
- In this role, you will develop and execute integrated marketing campaigns, leveraging a mix of digital and traditional channels
- You will collaborate cross-functionally with Sales, SDR teams, and other marketing stakeholders to ensure seamless alignment and execution of go-to-market strategies
- This is a hands-on role in a high-growth organization where you will balance strategic thinking with tactical execution to penetrate new markets and grow existing ones
- Strategy & Execution: Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets
- Integrated Campaigns: Design and manage multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, and other third-party platforms
- Collaboration: Partner closely with Sales leadership, SDR teams, and product marketing to ensure alignment and maximize campaign impact
- Marketing Automation: Manage and optimize marketing automation workflows using tools like Marketo, Eloqua, or HubSpot
- Data-Driven Decision Making: Leverage Salesforce and other analytics tools to track, measure, and report on campaign performance and ROI
- Market Penetration: Identify and execute strategies to penetrate new markets outside of the existing ecosystem
- Program Management: Plan and execute end-to-end integrated campaigns, from initial ideation through to execution and measurement
- Budget Management: Oversee demand generation budgets to ensure effective allocation of resources for maximum impact
Our take
Observability plays a crucial role in software development, where dashboards are pivotal for monitoring the health of IT infrastructure across an organization. However, for developers, the frustration of spending unnecessary time navigating between different dashboards to find the latest information detracts from valuable programming time.
Grafana collaborates closely with its clients to create customizable observability platforms, striving to enhance efficiency in observability. Its offerings include cloud-based data structures, dashboards, API plugins, and collaboration tools. Currently, FGrafana boasts over 21M active instances and approximately 10M users globally, with a customer base exceeding 2,000, including prominent names like Bloomberg, PJ Morgan Chase, eBay, PayPal, and Sony.
While Grafana provides free plans with a simplified tool package, the Grafana Enterprise Stack offers customized observability solutions on a monthly subscription basis. The company's ongoing strategy revolves around continually improving Grafana to meet users' demands, enhancing functionality with each iteration, and fostering community engagement by enabling users to share their Grafana dashboards with the broader open-source community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2024
$270m
SERIES D
Apr 2022
$240m
SERIES D
Total funding: $805.2m
Company benefits
- Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
- Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
- Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
- Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
- Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
- Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
- Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
- Fond Perks: Grafanistas across the world receive access to Fond, a platform that provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness
- Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
Company values
- Share openly and default to transparency
- Respectfully empowered
- OSS is in our DNA
- We keep our commitments
- Seek diverse perspectives
- Don't let perfect get in the way
- Help each other thrive
Company HQ
Financial District, New York, NY
Articles
Leadership
Raj Dutt
(Co-Founder & CEO)Currently a Board Member at NSONE. Previously founded Voxel where they served as the CEO for 12 years. They also served as the Senior Vice President of Technology at Internap Network Services.
Torkel Ödegaard
(Co-Founder)Graduated from Mälardalen University with a Master's in Computer Science. Founder of Coding Instinct. Previously worked as a Consultant at H&M, Avega, and Ebay.
Anthony Wood
(Co-Founder)Previously worked at Visa and Voxel as a Senior Systems Engineer. They also have Systems Engineering axperience at PalVision and iiNet.
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