Market Manager, Vita Coco

Salary not provided
Excel
Mid and Senior level
Chicago

2+ days a week in office

Vita Coco

Coconut-based beverages

Open for applications

Vita Coco

Coconut-based beverages

501-1000 employees

B2CRetailPersonal healthFoodConsumer GoodseCommerce

Open for applications

Salary not provided
Excel
Mid and Senior level
Chicago

2+ days a week in office

501-1000 employees

B2CRetailPersonal healthFoodConsumer GoodseCommerce

Company mission

To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.

Company mission

To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.

B Corporation

Our take

Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca Cola), and since then has spread its reach to over 30 countries worldwide.

It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate developing consumer priorities by including additional health and sustainability focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And, perhaps most importantly, it hasn’t meddled much with its prices in spite of the economic downturn.

Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game - but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Gas Card
  • Phone Allowance
  • Commuter Benefits
  • Paid Maternity and Paternity Leave
  • 401(k) + Match
  • Professional Development
  • Car Allowance
  • Employee Product Allowance
  • Paid Holidays and Unlimited Vacation
  • Pet Insurance & Dog Friendly Office
  • Financial Advisors
  • CALM & PEERFIT Gym Membership
  • Health Benefits
  • Vita Coco E*Trade Account

Company values

  • Inclusivity
  • Transparency
  • Optimism

Funding (2 rounds)

Feb 2011

$13.7m

EARLY VC

May 2010

$4.1m

EARLY VC

Total funding: $17.8m

Leadership

Michael Kirban

(Executive Chairman)

Has been with the company ever since co-founding it back in 2004.

Endorsements

All

Opportunities to learn (1)

Supportive management (1)

Flexible working (1)

Jobs (2)

All locations

Marketing